Growth Marketing Lead

About us ✨

Qoolize is a leading provider of A2P SMS, eSIM, Global Internet Access, and Voice solutions, empowering businesses of any size, in any location, to borderless communication. People are at the heart of everything we do, which is reflected in our human resources model, recruitment processes, and culture.

We are hiring a hands-on, commercially minded Growth Marketing Lead to build and scale the customer acquisition engine of an app-first travel eSIM brand from the ground up. You will own paid acquisition, creative experimentation and growth analytics across international markets, working closely with our internal design, product and development teams, with the autonomy to turn performance insights into action quickly and to connect marketing investment to profitable growth.

What we offer

• Competitive base salary + uncapped performance bonus: The bonus is calculated with a transparent formula indexed to sales-panel revenue; the full model is shared in writing at the offer stage; no surprises, no unilateral changes.
• Real decision authority: You don't wait for approval to start/stop ads, shift budget, or make creative calls; the panel is yours.
• Infrastructure largely in place: Core measurement and analytics tools (MMP, GA4, Looker, Clarity, Mixpanel) are set up and being finalized; content calendar items arrive ready for your approval; and you'll work alongside internal design, product and development teams.
• A lead role in the growth story of a product scaling from zero; the chance to build your own team once the skeleton is in place.
• An environment where ideas don't get lost in bureaucracy, every data-backed idea is quickly supported, and action is taken fast.
• Fully remote: A location-independent, results-driven team.

Job Requirements:

• Must have personally managed at least 30-50k USD/month (ideally 100k USD) in ad budget and scaled a from-scratch e-commerce / lead brand through performance marketing.
• Experience running simultaneous campaigns across multiple country markets (multi-market / global targeting); able to do market research and pick the right origin markets.
• English strong enough to run campaigns and creatives in English (our audience is international).
• Has grown a from-scratch brand's social media accounts organically and built community through influencer collaborations.
• Experience with influencer / affiliate platforms like Impact, Refersion (a plus).
• Community-led growth experience (Reddit, travel forums, niche communities) and knowledge of growing social proof (app rating, Trustpilot) in a platform-policy-compliant way (a plus).
• Mobile app user acquisition experience and command of at least one MMP (AppsFlyer, Adjust, Airbridge, Kochava etc.).
• Awareness of Apple Search Ads and ASO (App Store optimization).
• Preferably experience with B2C and mobile-focused brands.
• Preferably experience in the travel or eSIM sector.

Responsibilities for this role include (but aren’t limited to):

• Own real-time management and optimization of paid acquisition across Meta, TikTok, Google Ads, Apple Search Ads and YouTube — continuously monitoring live performance and reallocating budget intraday toward winning creative, with disciplined budget pacing, campaign structure and testing.
• Source micro-influencers and creators, write conversion-focused creative briefs (script / edit flow), and manage end-to-end UGC content production.
• Edit raw footage in CapCut and similar tools into vertical formats (TikTok, Reels, Shorts) and develop 10-15 ad variants with strong hooks and dynamic captions, in collaboration with the internal design team.
• Run TikTok Spark Ads and Meta Partnership Ads (whitelisting) end to end, including ads published through creator accounts.
• Build retargeting and lifecycle campaigns and optimize the full app funnel (install → activation → purchase), together with the product team.
• Read MMP (AppsFlyer / Adjust / Airbridge / Kochava etc.), GA4 and sales-panel data together to attribute net revenue to each channel and creator.
• Identify culturally relevant trends and translate suitable opportunities into platform-native creative tests at start-up speed.
• Own the brand's social media presence: publish UGC and ad content on organic accounts, manage the content calendar, and approve ready-made calendar content for brand voice and quality.
• Over time, extend the growth expertise developed here to other Qoolize products — with the primary focus remaining on the core brand.

How to Apply

Alongside your CV, add a note of up to 5 sentences: the highest monthly budget you've personally managed, on which product, and which lever you used to move ROAS/CAC from where to where.

Our recruitment process

Please note our recruitment process may vary depending on the role you’re applying for. While the below are our general steps, some positions may involve modified or additional stages.

Apply: Send us your application via LinkedIn or to hr@qoolize.com

Cultural Fit: Get to know our People and Culture team, discuss shared goals, learn more about our culture and vision, and find out if we’re a match

Case Study/Skill Assessment: Demonstrate your skills with a practical task. This is your opportunity to showcase your expertise!

Manager Interview: A final review with the hiring manager to ensure our expectations are aligned

Offer: We extend an offer to you and look forward to welcoming you onboard!