Omnichannel Marketing Manager (B2C)

Our client, a private-equity backed, high-growth, B2C education management company is seeking an Omnichannel Marketing Manager to join their team in a remote capacity (candidates should be based in the United States, and able to work EST or CST business hours).

This is a strategic, hands-on position that owns omnichannel execution end-to-end (not limited to email, but also call and text marketing), from campaign architecture and workflow development to performance analysis and optimization. The ideal candidate brings forward-thinking ideas, identifies gaps and opportunities, and enjoys building scalable systems that simplify processes while enhancing outcomes.

Job Duties Include:

• Partner with Lifecycle leadership to shape and execute omnichannel strategies
• Own end-to-end omnichannel workflows across enrollment and retention, from initial inquiry through onboarding, ongoing engagement, and re-engagement of at-risk families
• Design, launch, and optimize performance-based workflows integrating call, text, and email across funnel stages
• Develop scalable lifecycle frameworks tailored to different educational models and key family milestones (onboarding, program transitions, calendar events, and friction points)
• Establish clear strategy around cadence, channel mix, and messaging by funnel stage
• Analyze lifecycle data to identify retention risks, engagement gaps, and drop-off points
• Collaborate with Operations and Enrollment teams to design targeted outreach strategies for families showing early withdrawal indicators
• Build and refine campaigns that reinforce trust, value, and long-term connection
• Continuously test and optimize messaging, timing, segmentation, and workflows
• Translate performance data into actionable insights and strategic recommendations
• Lead execution of omnichannel programs within an education-focused CRM and communication platform, driving an automation-first approach
• Partner with CRM vendors to improve system functionality, including field refinement, segmentation logic, statuses, and reporting capabilities
• Ensure smooth handoffs between Marketing, Contact Center, and School teams across enrollment and retention touchpoints
• Document workflow logic, governance standards, and best practices to support clarity and scalability
• Conduct ongoing funnel analysis across lead generation, enrollment, and retention stages
• Use data to prioritize experiments, recommend optimizations, and drive continuous improvement
• Develop clear performance reporting for leadership - highlighting trends, risks, and growth opportunities
• Partner closely with Contact Center, Enrollment, Operations, IT, and school leadership teams
• Align campaign strategy with operational workflows to improve conversion and proactively address retention risks

Job Qualifications Include:

• 5+ years of experience leading performance-driven omnichannel marketing programs within a B2C, private-equity owned company
• Bachelor’s degree or equivalent professional experience required; advanced degree preferred
• Demonstrated success improving funnel conversion across phone, text, and email channels
• Hands-on experience building and optimizing CRM or marketing automation workflows, ideally within education, healthcare, or another multi-location service-based organization
• Experience working across multiple brands, audiences, and lifecycle stages
• Strong analytical skills with the ability to translate data into clear strategy and action
• Proven ability to own initiatives end-to-end, identifying opportunities and driving continuous improvement
• Strong communicator comfortable partnering with both technical and non-technical stakeholders

Salary: $110k - $120k

The description above is intended to describe the general nature and level of work being performed and is not an exhaustive list of all duties, responsibilities, and qualifications required.

While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. This role may also be eligible for additional compensation including incentive pay, discretionary bonuses, and a comprehensive benefits package, details of which will be provided during the hiring process.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital or veteran status, disability, genetic information, or any other protected status under applicable law.

We will provide reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation during the application or hiring process, please contact HR@pyramidcg.com

For positions subject to “Fair Chance” laws (including but not limited to California, Colorado, New York City, Los Angeles, and other jurisdictions), PCG will consider qualified applicants with arrest and conviction records in a manner consistent with applicable law.

Please refer to our website: www.pyramidcg.com for access to our Right to Work and E-Verify.