Experience - Min 5 years.
Job Overview
We are looking for a highly analytical and strategic Performance Marketing Consultant to support our paid media efforts across Google, Meta, and LinkedIn. The ideal candidate will play a crucial role in optimizing digital marketing strategies, managing ongoing client campaigns, and providing data-driven insights to enhance overall performance.
Key Responsibilities:
· Assist in creating comprehensive media strategies and campaign plans for Google, Meta, and LinkedIn.
· Support in building media plans for potential clients, ensuring alignment with their business objectives.
· Oversee and monitor ongoing campaigns for existing clients, ensuring they meet performance benchmarks.
· Continuously analyze and optimize campaigns to improve efficiency, ROAS, and conversion rates.
· Extract, analyze, and interpret key performance data to generate actionable insights for clients.
· Share performance reports with clients, highlighting optimization opportunities.
· Review current processes in the paid media department and identify areas for improvement.
· Suggest and help implement new processes to enhance campaign execution and efficiency.
· Participate in fortnightly and monthly performance reviews with internal teams and clients.
· Provide recommendations to enhance campaign performance, budget allocation, and audience targeting.
Requirements:
Preferred Qualifications: