Marketing Lead

Job description

About Purple Ruler:

Purple Ruler is a dynamic and innovative online education provider specialising in high-impact tutoring and alternative provision. We work closely with schools across the UK and the US, offering bespoke academic and wellbeing solutions designed to improve learner outcomes, confidence, and engagement.

We pride ourselves on quality, flexibility, and collaboration, constantly evolving to meet the needs of diverse educational settings. Our partnerships span across public school districts, charter schools, and multi-academy trusts, providing comprehensive academic support to thousands of students each year.

The Role:

We're seeking an enthusiastic and proactive Marketing Lead who will take ownership of our digital presence, content creation, event coordination, and employer branding efforts. Reporting directly to senior management, you'll collaborate closely with our sales, academic, and HR teams to develop compelling marketing materials, drive brand awareness, and support our strategic outreach goals across multiple markets including the UK, USA, and South Africa.

Key Responsibilities:

• Develop, edit, and produce engaging digital marketing content including social media campaigns, website materials, newsletters, and email marketing.
• Coordinate with the sales team to plan, organise, and execute targeted events, webinars, and promotional activities.
• Manage marketing campaigns end-to-end, ensuring alignment with brand messaging and strategic objectives.
• Lead marketing strategies specifically tailored for our online school and tutoring services, as well as our mental health services, effectively addressing market needs in both the UK and USA.
• Develop and implement employer branding strategies in South Africa to attract high-quality HR talent.
• Use analytics tools to track performance, measure ROI, and inform continuous improvement of marketing initiatives.
• Foster strong relationships internally with sales, academics, operations, and HR to ensure consistent and effective marketing communication.
• Maintain awareness of trends and innovations in digital marketing, bringing fresh ideas to elevate Purple Ruler’s market presence.

Essential Skills and Qualifications:

• Proven experience (3+ years) in digital marketing, content editing, event planning, and employer branding.
• Excellent written and verbal communication skills with an eye for detail.
• Proficiency with digital marketing tools (e.g., Clay, SendGrid, Google Analytics, social media platforms).
• Strong project management abilities with the capability to juggle multiple projects simultaneously.
• Collaborative attitude with the ability to build effective working relationships across diverse teams.
• Creative thinker with the ability to produce engaging and informative marketing content.

What We Offer:

• Competitive salary and flexible remote-working arrangements.
• Opportunities for professional growth and development in a supportive environment.
• A dynamic, collaborative team culture committed to educational excellence and innovation.
• The chance to make a meaningful difference in education outcomes and learner engagement.

Join Us:

• If you're passionate about education, digitally savvy, and thrive in a dynamic, collaborative environment, we would love to hear from you.
• Apply now and help shape the future of education with Purple Ruler.
• Purple Ruler is an equal opportunity employer committed to diversity, inclusion, and a positive work environment.