Social Media Manager for 100% PURE

Location: Remote (Must overlap with Pacific Standard Time working hours)

Job Type: Full-time (8 hours/day, 5 days/week)

Compensation: TBD

About Us

100% PURE is a mission-driven brand dedicated to crafting the purest, most nourishing skincare, makeup, and wellness products using natural, non-toxic ingredients. We're seeking a seasoned Social Media Manager who will significantly elevate our brand presence, drive meaningful engagement, and foster a vibrant online community across multiple platforms.

Who You Are

You're a passionate, experienced social media strategist looking for a long-term, full-time career role. You have an authentic interest in non-toxic, plant-based beauty and wellness, combined with an exceptional ability to create engaging content and rapidly respond to social interactions. You thrive in a fast-paced environment, excel in storytelling, and deeply understand Instagram, TikTok, Pinterest, Facebook, and X (Twitter). Your experience with TikTok Shop and hands-on content creation sets you apart from others who merely "manage" social media.

You must be fully available for an 8-hour workday, with some hours overlapping Pacific Standard Time (PST) hours, attending all scheduled daily and weekly meetings. Although we’re hiring on a freelance/contract basis, you'll perform as a full-time employee, strictly adhering to company policies, including no external freelance work during company hours.

Key Responsibilities

• Strategy & Content Planning

• Develop and execute a strategic social media plan aligned with our brand goals.

• Prepare and maintain a comprehensive monthly content calendar covering daily posts and stories on Instagram, TikTok, Pinterest, Facebook, etc.

• Use analytics to continuously optimize content performance and audience engagement.

• Content Creation & Design

• Lead the creation of high-quality, visually appealing content including graphics, short-form videos, and carousels primarily using Canva.

• Ensure every piece of content aligns with platform best practices and our brand aesthetic.

• Community Management & Rapid Engagement

• Actively monitor and promptly respond to comments, DMs, and inquiries across Instagram, TikTok, Pinterest, Facebook, and X.

• Engage authentically and rapidly with tagged content and user interactions, fostering strong brand relationships and loyalty.

• Handle customer service messages via TikTok Shop swiftly, ensuring excellent customer experience.

• TikTok Shop Management

• Manage TikTok Shop daily orders, ensuring prompt shipping by coordinating with Shopify.

• Regularly update tracking information and inventory quantities directly on the TikTok platform.

• Analytics & Performance Optimization

• Regularly track, analyze, and report key metrics to measure the effectiveness of social media efforts.

• Deliver detailed weekly and monthly reports, providing insights and actionable recommendations.

• Execute A/B testing to enhance content engagement and conversions.

• Collaboration & Influencer Outreach

• Identify and cultivate relationships with influencers, UGC creators, and brand ambassadors aligned with our values.

• Support influencer-driven campaigns and collaborations alongside the broader marketing team.

• Trendspotting & Innovation

• Keep ahead of evolving social media trends, algorithm changes, and industry developments.

• Experiment with innovative content formats and emerging platform features to enhance organic reach and brand storytelling.

• Daily & Weekly Processes

• Create and schedule daily high-quality feed and story posts in line with the marketing calendar.

• Rapidly respond to IG DMs, comments, and engage proactively with tagged IG content.

• Actively manage TikTok comments, messages, and customer service inquiries via TikTok Shop.

• Conduct daily checks on TikTok Shop orders, coordinate shipping, and update tracking and inventory information.

• Respond timely to Facebook messages and comments.

• Consistently review and optimize content performance post-publication on all platforms.

Requirements & Qualifications

• 3+ years of proven experience as a Social Media Manager, specifically with Instagram and TikTok.
• Demonstrable success managing TikTok Shop, including hands-on content creation, community engagement, and shop operations.
• Proficiency with Canva or similar tools and scheduling platforms (e.g., Hootsuite).
• Strong familiarity with social media analytics and SEO principles.
• Exceptional storytelling and content creation skills.
• Excellent, swift communication and community engagement abilities.

Preferred Qualifications

• Previous experience in the clean beauty, health, or wellness industry.

Why Join Us?

• Opportunity to significantly influence and elevate a purpose-driven, eco-conscious beauty brand.
• Creative autonomy within a fast-paced, collaborative marketing environment.
• Career growth opportunities in a supportive, mission-focused team.
• Stable, fully remote position with clearly defined expectations.

How to Apply

Passionate about clean beauty, rapid engagement, and innovative social media strategies? We’d love to hear from you!

Please submit:

Your resume

A detailed portfolio demonstrating impactful social media work (content samples and measurable results

A concise cover letter highlighting why you're the ideal candidate for 100% PURE