Marketing Specialist

Offshore Marketing Specialist

Location: Remote (Offshore)

Company: Pumex Computing

About Us

Pumex is a leading IT solutions and technical staffing firm, delivering modern technology services and top-tier talent to clients worldwide. As we continue to grow our digital footprint, we’re looking for a creative, data-driven Offshore Marketing Specialist to join our team and spearhead multi-channel campaigns that drive brand awareness, engagement, and revenue.

What You’ll Do

• PPC Management
• Plan, launch, and optimize paid campaigns on Instagram, Facebook, TikTok, and Google Ads for both e-commerce and Pumex services
• Track key PPC metrics (CPC, CTR, CPA, ROAS) against industry benchmarks and implement continuous performance improvements
• Social Media Optimization (SMO)
• Develop and execute SMO strategies tailored to e-commerce and Pumex brand objectives
• Monitor engagement metrics (likes, shares, comments, follows) and iterate to boost community growth
• SEO & AI-Driven SEO
• Perform on-page and technical SEO audits, keyword research, and link-building outreach
• Leverage AI tools to automate content optimization, meta-tag generation, and performance analysis
• Campaign Creation (B2B & B2C)
• Conceptualize, build, and launch integrated marketing campaigns for diverse audiences
• Collaborate with design and copy teams to produce compelling ad creatives and landing pages
• AI-Generated Content
• Use generative AI platforms to draft blogs, ad copy, and social posts, then refine for brand voice and conversion
• Branding & Content Development
• Craft on-brand messaging, visuals, and storyboards for ads and social media channels
• Develop content calendars and oversee production of banners, carousels, and short-form videos
• Creative Concepting & Production Oversight
• Brainstorm content ideas and collaborate with photographers, models, and production partners
• Manage photoshoots end-to-end, ensuring assets meet creative briefs and quality standards
• Product Catalog Management
• Oversee the development and maintenance of online product catalogs, ensuring accurate metadata and visuals
• Reporting & Analysis
• Monitor social media and PPC performance metrics, deliver weekly/monthly reports with actionable insights
• Recommend optimizations based on data trends and industry best practices

Who You Are

• 3+ years of hands-on experience in digital marketing, preferably in e-commerce or agency settings
• Proven track record managing multi-platform PPC campaigns with measurable ROI
• Strong understanding of SEO fundamentals and experience leveraging AI-powered SEO tools
• Excellent creative instincts paired with data-driven decision-making
• Skilled in project management and comfortable juggling multiple campaigns simultaneously
• Outstanding communication skills and ability to work effectively across time zones
• Familiarity with content production workflows, from concepting to final delivery

We can’t wait to see how you’ll help Pumex stand out in the digital landscape!