Director of Marketing

Role Description The Director of Marketing is a full-time remote role responsible for leading the overall marketing strategy and execution for Puja Samagri Online. This role involves developing and implementing comprehensive marketing plans, overseeing brand positioning, and driving customer acquisition and retention across digital channels. The Director of Marketing will manage market research efforts to identify customer needs, monitor trends, and refine targeting and messaging. Day-to-day responsibilities include supervising marketing campaigns, coordinating with sales and operations teams, optimizing performance based on data, managing budgets, and building a high-performing marketing function that supports business growth.

Qualifications

• Strong expertise in Marketing Management and Marketing, including the ability to develop and oversee integrated marketing strategies.
• Proficiency in Market Planning and Market Research to analyze customer behavior, market trends, and competitive landscapes.
• Experience collaborating with Sales teams to align marketing initiatives with revenue goals and customer acquisition strategies.
• Proven experience in digital marketing channels (e.g., social media, search, email, content marketing) and performance analytics.
• Demonstrated leadership skills, including team management, cross-functional collaboration, and stakeholder communication.
• Strong analytical and decision-making abilities, with experience using data and metrics to guide marketing investments.
• Excellent written and verbal communication skills, with the ability to adapt messaging to diverse audiences.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent experience is beneficial.
• Experience in e-commerce or consumer products is preferred; familiarity with spiritual or cultural products is a plus.