Senior Paid Social Specialist (Digital Marketing Agency)

Role: Senior Paid Social Specialist

Department: Paid Social, Performance Media Buying, Creative Strategy

Reports to: Head of Paid Social

Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.

KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells

Experience Level: Mid-Snr level (3+ years)

This is Public Nectar

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving.

As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

Our Values:

• Winners Win - We get the job done right, rain or shine
• Full Ownership - Accountability is our North Star
• Integrity - Do what's right, not what's easy
• Never Stand Still - 1% better every day leads to extraordinary heights
• High Energy - Passion fuels performance

The Opportunity

Join our high-performing paid social team as a Senior Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data-driven results.

This isn't just about running ads, you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.

What You'll Own
Campaign Excellence & Strategic Development

• Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest
• Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROI
• Conduct data-oriented media buying with rigorous testing for new creatives, audiences, and strategies to scale campaigns
• Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven

Creative Strategy & Performance Optimisation

• Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
• Write direct-response copy that resonates with target audiences and creates thumb-stopping ads
• Collaborate closely with the design team to find new creative angles and breakthrough concepts
• Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising

Client Partnership & Growth

• Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
• Identify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundations
• Work closely with cross-functional teams to ensure alignment on campaign objectives and strategies
• Present clear, data-backed insights and growth recommendations to clients

Continuous Innovation & Collaboration

• Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
• Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
• Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
• Develop your skills through ongoing learning and professional development opportunities

What You Bring
Essential Experience

• 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £100k per month
• Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest
• Proven track record working with cross-functional teams in an advertising agency, startup, or service-based business environment
• Extensive experience working with D2C industry clients and understanding their unique challenges
• T-shaped marketing knowledge with understanding of different areas of the marketing funnel

Technical & Analytical Skills

• Strong analytical skills with exceptional attention to detail - you love tracking and interpreting data
• Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)
• Proficiency in campaign setup, audience targeting, and performance optimisation
• Advanced understanding of creative testing methodologies and performance measurement
• Excellent copywriting skills for direct-response advertising

Personal Attributes

• Self-motivated and proactive with a drive to consistently improve and stay current with industry trends
• Detail-oriented with a passion for analysing and tracking data
• Self-starter who can motivate themselves without constant guidance
• Fluent in English, both written and verbal, with strong communication skills
• High energy and enthusiasm for performance marketing challenges

Your Growth Journey
3 Months In

• Full understanding of client objectives, campaign setups, and performance metrics
• Successfully launched and optimised multiple campaigns across Meta and TikTok, delivering early wins
• Identified scope for future client growth and integrated seamlessly with team workflows
• Building strong relationships with clients and internal stakeholders

6 Months In

• Fully integrated with the team and consistently exceeding performance benchmarks for your accounts
• Beginning to explore upsell and cross-sell opportunities with existing clientele
• Recognised for contributing valuable insights and strategic thinking to client success
• Developing stronger brand foundations with the agency through exceptional client service

12 Months In

• Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns
• Seen as a key player in the agency's paid social success with wider team recognition
• Taking leadership on complex accounts and mentoring newer team members
• Contributing to agency growth through client retention and strategic account development

What We Offer
Competitive Package

• Competitive salary commensurate with experience
• Performance-based bonus opportunities aligned with client success
• 28 days paid holiday plus bank holidays
• Your birthday off (because everyone deserves to celebrate)

Professional Growth

• Access to £10,000 worth of training courses and ongoing learning opportunities
• Mentorship from highly experienced digital marketing experts
• Working with a wonderfully diverse portfolio of clients, strengthening your skillset across many niches
• Clear career progression pathways within our growing paid social team

Work-Life Excellence

• Fully remote work environment
• Subsidised gym membership up to £50 per month
• Regular social events - quarterly team gatherings with a variety of bonding activities

Culture & Environment

• Collaborative, high-energy team environment focused on continuous improvement
• Opportunity to make a real impact on growing D2C businesses
• Agency culture built on sharing expertise and achieving exceptional results together
• Work with cutting-edge tools and platforms in the performance marketing space

Ready to Join Us?

If you're excited about driving real business growth through strategic paid social advertising and want to be part of a team that values both performance and continuous improvement, we can't wait to hear from you!

Application Process

Stage 1: Initial call with Ben Rogers, our Operations Manager

Stage 2: Short assignment to assess your skill set and working style. Followed by a call to run through this with Josh Hyde, Head of Paid Social to discuss insights and team fit

Stage 3: Follow-up call with Lewis Lindsay, Founder of Public Nectar