Demand Generation Marketing Manager

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Our Team

• You will join the International Growth Marketing team, a leading marketing organization.

• Based in Seoul, you will report to the Internation Growth Marketing Senior Director.

• You will act as the Demand Generation lead for Korea, owning strategy and execution locally.

• You will collaborate cross-functionally with:

• Sales leadership in Korea

• Inside Sales & SDR teams

• Channel & partner ecosystem

• Global marketing teams

Your Mission & Impact

• Own and drive end-to-end demand generation strategy for Korea
• Adapt and localize global campaigns to fit Korean market dynamics, buyer behavior, and industry priorities
• Build and execute integrated marketing plans (digital + physical) targeting key accounts and industries
• Partner closely with Sales and Inside Sales to drive pipeline creation and revenue growth
• Influence and support channel marketing strategies, including partner engagement and MDF utilization
• Deliver measurable impact, with clear accountability on pipeline, conversion, and ROI
• Manage and optimize local marketing budget with a performance-driven mindset

Key Responsibilities

Strategy & Planning

• Understand PTC’s global marketing and sales strategy and translate it into local execution plans
• Identify key industries, accounts, and growth opportunities in Korea
• Develop data-driven demand generation strategies aligned with business priorities
• Own quarterly and annual demand generation planning for Korea, aligning local execution with global GTM priorities and pipeline go

Campaign Execution

• Plan and execute multi-channel campaigns, including:

• Digital marketing (LinkedIn, search, display, third-party media)

• Account-Based Marketing (ABM)

• Email and marketing automation

• Events (virtual, hybrid, in-person)

• Localize content and messaging to resonate with Korean audiences

Sales Alignment

• Work closely with Sales and Inside Sales teams to ensure:

• Strong campaign follow-up

• Lead quality and conversion

• Continuous feedback loop

Events & Field Marketing

• Lead the planning and execution of high-impact Korea flagship events and executive engagements
• Track, analysis, and report campaign performance (pipeline, ROI, engagement)
• Continuously test, learn, and optimize marketing tactics
• Use insights to refine future campaigns and improve efficiency

Your Profile

We are looking for a seasoned marketing professional with strong ownership and execution skills:

Experience

• 7–10+ years of experience in demand generation, digital marketing, or field marketing
• Proven track record in B2B marketing, ideally in technology, SaaS, or industrial sectors
• Strong experience in pipeline generation and revenue impact
• Experience working in international/matrix organizations is a plus

Skills & Competencies

• Entrepreneurial mindset with a startup spirit: proactive, hands-on, and results-driven
• Strong project management and ability to manage multiple priorities independently
• Data-driven approach with strong analytical and reporting skills
• Proven experience planning and executing large-scale flagship marketing events in a B2B environment
• Experience with marketing digital tools (i.e. Eloqua, Salesforce, 6sense, Qlik , Power BI etc.)
• Ability to influence stakeholders across sales, partners, and global teams
• Comfortable testing new ideas and challenging the status quo

Communication

• Fluent in Korean and English (mandatory)
• Excellent written and verbal communication skills

Ability to adapt messaging for both local and global audiences

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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