Paid Marketing Manager

Who We Are

Provenir is a global fintech company with offices across North America, the UK, and Singapore backed by talented teams across APAC, EMEA, and LATAM. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders. As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you!

We are looking for a data-driven Paid Media Manager to play a key role in our transition from a campaign-led acquisition model to a full-funnel Growth Marketing approach. This role goes beyond traditional paid media execution. You will be responsible for building, optimising, and scaling high-performing paid media programs across Google Ads, Microsoft Ads, and LinkedIn Ads, with a strong focus on pipeline contribution, conversion quality, and revenue impact. You will work cross-functionally with Content, Marketing Operations, Field Marketing, Product Marketing, Business Development and Sales to ensure paid media is fully integrated into multi-touch, multi-stakeholder B2B journeys. This is an opportunity to be part of a strategic transformation in how marketing drives business growth. You will play a key role in building a scalable, full-funnel paid media engine, directly contributing to pipeline and revenue in a complex B2B environment.

Responsibilities

• Strategy and Execution

• Plan, execute, and optimise paid media campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, LinkedIn Ads and potentially test new paid acquisition channels.

• Drive a continuous testing roadmap, including audience targeting, messaging and creative, bidding strategies, funnel-stage alignment

• Partner with the website and content teams to design and execute landing page A/B tests to improve conversion rates and user experience

• Apply a test-and-learn approach, using insights to inform scalable growth strategies

• Performance and Data Analytics

• Track, analyse, and report on performance across the full funnel, including: CTR, CPC, CPL, conversion rates, pipeline contribution and influenced revenue

• Identify optimisation opportunities based on data insights and user behaviour

• Contribute to multi-touch attribution analysis and campaign performance evaluation

• Alongside standard data and analytics tools (Google Ads suite and GA4), experience in report creation within Salesforce would be highly beneficial. A strong understanding of the full sales cycle, and how paid-generated leads contribute to conversion at the account level, is essential

• Audience Segmentation and Targeting

• Develop and refine audience strategies based on industry, geography and account targeting, funnel stage and engagement signals

• Support Account-Based Marketing (ABM) initiatives through paid media execution and personalisation

• Collaboration and Alignment

• Work closely with:

• Marketing Operations (tracking, attribution, CRM integration)

• Sales teams (lead quality feedback, pipeline insights)

• Content and Product Marketing (messaging and positioning)

• Ensure alignment between paid media efforts and broader growth marketing initiatives

• Required Skills and Experience

• 5–8+ years’ experience in paid media management, ideally in B2B or enterprise environments

• Proven hands-on expertise in Google Ads, Microsoft Ads and LinkedIn Ads

• An interest in testing new acquisition channels such as Reddit Ads, Quora Ads, and ChatGPT Ads, among others

• Demonstrated ability to optimise campaigns beyond lead generation, focusing on quality, pipeline, and revenue outcomes

• Strong analytical skills with the ability to translate data into actionable insights

• Experience working with marketing automation and CRM platforms (Salesforce and/or Pardot highly beneficial)

• Understanding of multi-touch attribution models

• Background in B2B enterprise SaaS, fintech, or complex sales environments

• Experience supporting long sales cycles and multi-stakeholder buying journeys

• Desirable Skills and Experience

• Familiarity with account-based marketing (ABM) strategies

• Experience collaborating across international markets and multi-language campaigns

• Key Competencies

• Data-driven and highly analytical mindset

• Strong experimentation and optimisation approach

• Commercial awareness and focus on revenue impact

• Ability to operate both strategically and hands-on

• Collaborative and cross-functional working style

Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.

_At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.

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