Founded in 2017 by two women of color, PROVEN harnesses groundbreaking artificial intelligence to create personalized, adaptive, clinically-effective skincare tailored to each individual’s unique needs.

Our belief is simple: Everyone deserves skincare as unique as they are. Based on our proprietary, award-winning Skin Health Index™ database—the world’s largest beauty knowledge base—our technology turns millions of scientific data points into personalized skincare formulations that deliver results.

We’re relentless in our pursuit of science; driven by our love of data; and committed to transforming the one-size-fits-all skincare industry. To date, we’ve earned MIT’s AI Technology of the Year Award and Glossy’s Best Use of Technology Award—not to mention the first-ever U.S. patent for personalization in skincare. And that’s just the start: In 2022, we launched our sister company, Noteworthy Scents, to help people discover a fragrance they love through an innovative, AI-backed fragrance experience.

We have assembled a world-class team of scientists, engineers, data analysts, creatives, marketers, business experts, customer support specialists, and operations professionals. We’re dedicated to our mission, growing quickly, and are always on the lookout for passionate team members.

What We’re Looking For:

We’re looking for a Senior Performance Marketing Creative Strategist to drive high-impact creative strategy for our paid media campaigns across digital channels. This role sits at the intersection of data-driven performance marketing and creative storytelling, helping to optimize and scale our acquisition and retention efforts. You’ll partner closely with internal teams and external agencies to develop, test, and iterate on ad creatives that convert and resonate with our audience.

What You’ll Do:

Develop and execute creative strategies for paid social, display, video, and other performance marketing channels to drive conversions and brand growth.
Partner with media buyers, designers, and content teams to conceptualize and produce high-performing ad creatives.
Lead A/B testing and creative experimentation, analyzing performance data to inform future creative iterations.
Stay ahead of platform best practices, emerging trends, and consumer behaviors across Meta, TikTok, YouTube, Google, and other relevant channels.
Collaborate with influencers, UGC creators, and production teams to ensure engaging and effective ad content.
Translate brand guidelines into performance-driven creatives that maintain consistency while optimizing for ROAS.
Synthesize insights from performance data, audience segmentation, and market research to refine creative strategies.

Who You Are:

7+ years of experience in performance marketing, creative strategy, or digital advertising for a DTC or e-commerce brand.
Proven track record of developing high-performing ad creative funnels, including ads and landing pages, that drive measurable business outcomes.
Deep understanding of paid social, display, and video platforms, with expertise in creative best practices for each.
Strong analytical skills and ability to interpret performance data to guide creative direction.
Experience working with designers, editors, and content creators to bring ideas to life.
Knowledge of consumer psychology, conversion optimization, and storytelling in digital advertising.
Ability to balance brand voice with performance objectives, ensuring a seamless connection between creative and business goals.
Strong project management skills with the ability to prioritize, execute, and iterate quickly.