Marketing Manager

About Prosperity EHR

At Prosperity EHR, we believe in our ability to improve the experience of and access to behavioral health care delivery for all. We are a behavioral health EHR and practice management software company. We provide EHR, practice management software, and RCM services to private practices, universities, clinics, municipal and state agencies throughout the US.

Overview and Responsibilities

The Marketing Manager is responsible for developing and executing integrated marketing strategies that drive demand, build brand awareness, and support ProsperityEHR revenue goals. This role combines strategic planning—identifying target audiences, positioning, and messaging—with hands-on execution across digital channels, content, campaigns, and events.

Key Responsibilities:

• Strategic Planning & Research
• Conduct market and competitive analyses to uncover trends, opportunities, and differentiators. In collaboration with Product Manager.
• Define buyer personas and customer journeys to guide messaging and channel selection. In collaboration with Product Manager.
• Develop annual and quarterly marketing plans aligned to revenue targets and product roadmaps.
• Campaign Development & Execution
• Architect and manage multi-channel campaigns (email, paid search, paid social, webinars, content syndication).
• Write or edit marketing copy for ads, emails, website landing pages, and promotional materials.
• Oversee creative production, working with designers, video producers, and external agencies.
• Content & Digital Marketing
• Maintain the editorial calendar: blogs, whitepapers, case studies, infographics, and thought-leadership pieces.
• Optimize website content for SEO and user experience; manage CMS updates and landing-page builds.
• Coordinate webinars, podcasts, and virtual events; handle promotion, registrant nurture, and follow-up.
• Analytics & Optimization
• Establish and track KPIs (MQLs, SQLs, pipeline influenced, CAC, LTV).
• Build and maintain dashboards in marketing automation and CRM tools: Factors.ai, Apollo, Zoho.
• Perform A/B tests on creative, messaging, and channels; iterate campaigns based on performance data.
• Cross-Functional Collaboration
• Partner with Sales to ensure lead handoff processes and sales enablement materials (pitch decks, one-pagers, ROI calculators).
• Work with Product to align on feature launches and value propositions.
• Liaise with Customer Success to generate customer stories and referrals.
• Event & Partnership Management
• Plan and execute virtual and in-person events, including logistics, sponsorships, and collateral.
• Identify and cultivate strategic partnerships (EHR vendors, payors, professional associations).
• Other Duties as assigned

Qualifications

Required

• 4+ years in marketing roles, within healthcare or healthcare IT
• Bachelor’s degree or equivalent experience
• Marketing automation (Factors.ai, Apollo)
• CRM platforms (Zoho preferred)
• Google Analytics and paid-media platforms (Google Ads, LinkedIn, Facebook)
• CMS proficiency (WordPress, Webflow, or similar)
• Strong copywriting and content-creation ability
• Data-driven mindset with proven analytical and reporting skills
• Project management and ability to juggle multiple initiatives
• Excellent verbal and written communication
• Collaborative spirit and comfort working in a fast-paced, cross-functional environment
• Ability to travel 10% of working time, may include overnight/weekend travel
• Must reside in one of the following states: MD, PA, WV, CO, NY, WI, NJ, IA, GA, FL, OH, MN, WI
• Authorization to work in the United States without sponsorship

More About You

• Service mindset with high customer empathy
• Highly autonomous and self-directed
• Assertive – willing to push back when necessary
• Ability to navigate the gray area
• Intrinsic desire to improve healthcare

Benefits

Prosperity EHR provides health insurance, dental insurance, and voluntary participation in a 401k. We also offer PTO and work-from-home flexibility. You’ll get to work with purpose-driven people dedicated to the mission of making mental health and behavioral health care better and more accessible through technology enablement and technology-enabled services. Our aim is to help clinicians provide and for people to receive the best possible care.