Site Marketing Manager

About ProSource

At ProSource, we build and manage highly technical distributed teams for some of the most innovative companies in the world. We believe in humanizing the outsourcing industry by finding, attracting, and retaining top talent. Our dynamic workspaces promote creativity, collaboration, and well-being. We leverage smart technologies to ensure our clients and employees thrive in a collaborative, high-performing environment.

Role Overview:

Responsible for managing all website content and ensuring an optimized user experience across Shopify. Oversees homepage, landing pages, and product pages, performing quality assurance and executing A/B testing to drive conversion. Collaborates on seasonal and go-to-market strategies, analyzes site performance using analytics tools, and implements content optimization and SEO initiatives. Partners with cross-functional teams and external agencies to align on creative, technical, and merchandising goals. Also manages and optimizes content for Amazon to enhance visibility and sales performance.

Key Responsibilities:

• Content Management: Manage the front and back end set up of all content on the website, including homepage, landing pages, collections, PDPs, and promotions using Shopify.
• Quality Assurance: Perform quality assurance checks on key customer funnels to ensure a flawless user experience and identify any issues that may impact conversion.
• Strategy Planning: Participate in seasonal, monthly, and go-to-market strategy planning for on-site content. Manage the briefing process to ensure timely and accurate execution.
• A/B Testing: Develop strategy and execute testing roadmap, and perform quality assurance for A/B tests across the site. Pull reports and analyze results to identify opportunities to increase conversion rate and enhance the user experience.
• Analytics and Optimization: Monitor the weekly performance of the homepage and other core pages. Utilize site analytics to identify opportunities for improvement and implement optimization strategies.
• AEI and SEO Content Management: Work closely with the external Search agency and manage AEO and SEO content creation. Optimize content across the site and regularly produce new blog posts to improve organic traffic.
• Cross-Functional Collaboration: Partner closely with other marketing channel owners, as well as cross-functionally with creative, engineering, and merchandising teams, to ensure alignment and maximize website performance.
• Reporting: Generate regular reports on website performance, A/B test results, and key metrics to provide insights and support data-driven decision-making.
• Amazon: Work closely with the external Amazon team and manage Amazon content creation. Ideate and optimize content on our Amazon homepage as well as product pages to improve conversion rate.
• Various other tasks and duties as assigned or needed

Qualifications:

• 3–5+ years of experience in e-commerce, digital merchandising, or direct-to-consumer (DTC)
• Proven track record managing content and performance optimization on Shopify Plus, experience with software partner Bloomreach is a plus. Hands-on experience executing and analyzing A/B tests to drive data-informed decisions and improve site performance
• Meticulous attention to detail, with a commitment to flawless QA and high-quality execution across digital touchpoints
• Strong cross-functional collaboration skills, with the ability to effectively partner with creative, marketing, product, and engineering teams
• Familiarity with front-end technologies (HTML, CSS, JavaScript) and experience using visual editors and personalization platforms is a plus
• Working knowledge of SEO best practices and experience managing or supporting content on Amazon is a strong advantage

Schedule:

• Tuesday to Saturday, 12am to 9am PHT

What's in it for you?

• 💸 Highly competitive salary
• 🏥 HMO coverage from Day 1 + 2 free dependents upon regularization
• 💻 Enjoy a fully remote setup with all the tools you need
• 🌱 Full-time role with excellent perks and benefits

Ready to take the next step? Apply now and be part of our team!