We are building a membership model and looking for a dynamic Product Marketing Manager who thrives at the intersection of creativity and data-driven results. This role is perfect for someone passionate about building long-term membership value, with a proven track record of driving growth through innovative marketing strategies and compelling storytelling. This is a unique opportunity to launch and scale a new Membership offering, empowering professionals to drive change and transformation in their organizations.

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we've helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change management coach.

At Prosci, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach: https://www.prosci.com/about.

Key Responsibilities

Strategic Product Marketing

Develop and execute go-to-market strategies for Membership across the globe.
Develop and execute to a global marketing plan that aligns to the business strategy.
Lead product launches from concept to post-launch optimization.
Collaborate closely with the product team to enhance and reflect the customer experience.

Creative Campaign Development

Working with the Marketing team to design and execute multi-channel marketing campaigns that drive member acquisition and retention through our internal marketing team.
Lead creative content strategies across email, social media, web, and paid channels.
Create compelling case studies, testimonials, and success stories.
Build engaging product demos, webinars, and educational content.

Data-Driven Growth

Analyze membership funnels and identify optimization opportunities.
Track and report on key metrics: CAC, LTV, churn rates, and conversion metrics.
Conduct A/B tests on messaging, pricing, and campaign elements.
Use customer insights and market research to inform product and marketing decisions.

Cross-Functional Leadership

Product Partnership: Work closely with Product teams to influence roadmap based on customer feedback and market insights, participate in sprint planning, and ensure marketing alignment with product releases.
Customer Success Integration: Collaborate with Customer Success to develop retention campaigns, gather customer feedback for product marketing, and create advocacy programs that turn satisfied customers into brand ambassadors.
Partner with sales teams to develop enablement materials to support complimentary offering of Membership.
Work closely with the full marketing team to deliver effective integrated campaigns.
Present marketing performance and insights to leadership team.

Requirements

Success Profile

Based on this role's scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.

Competencies

Action Oriented - Passionate about creativity and innovation in marketing approaches
Results Oriented - Having a bias toward action and experimentation
Balances Stakeholders - Cross-functional champion working across Product, Sales and Customer Success teams and a wider marketing team
Manages Complexity - Acts as a bridge-builder who can translate between different team priorities and find win-win solutions
Communicates Effectively - Demonstrates excellent communication and presentation skills with ability to influence without authority
Cultivates Innovation - Curious mindset with a love for testing new ideas and channels

Technical/Functional Skills

Natural storyteller who can translate complex product features into compelling benefits
Experience with creative campaign development and content strategy
Strong analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar
Comfortable with A/B testing methodologies and statistical significance

Qualifications

Bachelor's degree in Marketing or Business, or equivalent experience
5-7 years of product marketing experience, specifically with membership models and/or Saas products
Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy
Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints
Proven track record of successful product launches and campaign execution
Experience with subscription metrics, cohort analysis and customer lifecycle marketing
Strong understanding of digital marketing channels and attribution models

Additional Preferences

Experience with marketing automation platforms (HubSpot, OTHERs, etc.)
Knowledge of PLG (Product-Led Growth) strategies
Previous experience in B2B SaaS or consumer membership businesses
Background in customer research and user experience principles
Familiarity with pricing strategy and monetization models

Why You'll Love Working here

Opportunity to shape the marketing strategy for innovative membership/SaaS products
Creative freedom to experiment with new channels and campaign approaches
Data-rich environment where you can see the direct impact of your work
Collaborative team that values both creativity and analytical rigor

Additional Information

Travel Requirements: This role requires travel up to 2 times per year for team meetings and company events.

Work Location: This is a remote role. We are open to either US or Canada.

Compensation: $102,000 - $128,000 CAD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience. This role is eligible for inclusion in our bonus program.