Marketing Copywriter

Most copywriting briefs say "tell our story." But, what they need is someone who can translate hair science into writing that actually moves people.

The brand grew out of a personal experience with stress and hair loss, and the audience can tell the difference between someone who gets it and someone who's just filling in a template. You'd own a content calendar built around expert emails and educational pieces, in German and English, for a premium beauty brand that takes its ingredients seriously.

WHAT’S IN IT FOR YOU

• Full remote autonomy: 100% remote. They hire for talent and fluency, not location. Ideal for German natives living abroad.
• Direct impact: You are joining at a critical scaling phase. Your copy will be the primary driver of their next stage of growth.
• No micro-management: They value self-starters who can take a brief, execute it, and move on to the next task without constant oversight.
• Growth potential: Successful first hires are rewarded with high-level responsibility and the potential for performance bonuses or company shares.

WHAT YOU’RE GETTING INTO

• Develop and protect a consistent, premium tone of voice across German and English platforms.
• Write high-impact, conversion-focused copy for emails, landing pages, paid social ads, and product pages.
• Take complex clinical data and ingredient science and simplify it into compelling, educational content that builds authority without losing credibility.
• Lead copy development for product launches and brand campaigns from initial concept to final execution.
• Analyze copy performance and iterate based on data to maximize CTR and conversion rates.
• Create copy templates and guidelines to help the brand scale quality and speed as we grow.

WHO YOU ARE

• You must be a fluent German speaker and are able to communicate effectively in English.
• 3+ years in beauty, skincare, or wellness. You understand the specific terminology and consumer psychology of the premium beauty category.
• Strong understanding of consumer psychology and what drives trust and purchase in premium categories.
• High ownership mindset with the ability to work fast, independently, and to a very high bar.