Marketing Designer

About Us

Propel builds technology that strengthens the social safety net. We're a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

The Role

Creative makes a real impact at Propel. For millions of Americans who use our app every month, design doesn't just look good—it drives measurable outcomes. We're looking for a Marketing Designer at Propel who can build high-performing paid creative at scale while maintaining the empathy and dignity our users deserve.

This is a unique opportunity to shape how millions of low-income Americans discover and engage with Propel. You'll own the creative engine that powers our marketing channels, turning data insights into compelling visuals that drive growth. Working at the intersection of brand and performance, you'll build systems that scale while ensuring every touchpoint reflects our commitment to our users.

You'll report to the Head of Brand Marketing and collaborate closely with the acquisition, lifecycle, design and product teams to create a cohesive creative system that compounds impact across the entire funnel.

What You'll Do

• Collaborate with Acquisition to power our creative growth engine – generating new assets, optimizing proven winners, and repurposing creative across our paid mix
• Adapt and evolve Propel's brand system, tailoring our creative expression to the nuances of each platform to drive performance while maintaining brand standards
• Create scalable templates, tools, and systems that enable fast iteration, surface insights and consistently deliver new creative wins
• Ideate and develop bold new creative concepts that can deliver step-change improvements in performance
• Ensure creative cohesion and quality across all touchpoints in partnership with Brand, Product, and other cross-functional teams.
• Champion Propel's brand system across the organization and evolve our visual identity based on performance data and user insights.
• Foster a culture of speed, iteration, and quality with a focus on breaking down the "why" behind creative performance.
• Support design needs beyond marketing when needed, including internal requests, in-app visuals, editorial content, and other surfaces
• Center empathy in your work, ensuring creative output reflects the needs, context, and dignity of low-income users

Requirements

• 4+ years of experience designing high-performing creative across the marketing funnel, with a portfolio that demonstrates measurable growth impact
• Deep fluency of channel best practices, including Meta, TikTok, YouTube, Display and emerging platforms. Proven ability of adapting creative to the nuances of each platform to drive results while maintaining our brand integrity
• Refined design sensibility with a sharp eye for what resonates, the muscle to break down why it works, and the ability to metabolize results into new creative directions
• Generative thinker who consistently brings forward bold new ideas, with a proven track record of bringing high-level concepts through to execution
• Experience showcasing app UI/UX effectively in marketing creative, bringing product value to life in ways that engage new audiences
• Fluency in industry-standard design tools, including expert-level Figma skills and proficiency in Adobe Illustrator and Photoshop; motion or video capabilities are a plus
• Excellent verbal and visual communication skills, with the ability to present creative concepts persuasively and interpret performance data to guide next steps
• Thrives in fast-paced and cross-functional environments, with ability to work independently with minimal direction to deliver results

At Propel, you'll enjoy:

• Meaningful work and a strong shared sense of mission
• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats several times per year.
• 20 Days of PTO
• 4% 401K match
• $10k lifetime spend towards Carrot Fertility
• Excellent Medical, Dental and Vision options
• Other health and mental health focused benefits and perks
• Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $100,000 - $150,000 and will be based on how a candidate matches to our internal leveling guide.

Additional Considerations:

We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.

We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

More About Propel

Propel is a technology company that's strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We've also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Join us, and let's build something amazing together!