Performance Marketing Executive

Job Title: Performance Marketing Executive

Department: Founder's Office - Marketing team

Location: Vadodara (On-site)

Experience: 2–5 years

Roles & Responsibilities

·        Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.

·        Drive user acquisition, lead generation, and conversions aligned with business objectives.

·        Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.

·        Manage campaign budgets and bids to maximize ROI and reduce CPA.

·        Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.

·        Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).

·        Run A/B tests on creatives, ad copies, and landing pages to improve performance.

·        Collaborate with designers and content creators to develop high-converting creatives and copy.

·        Continuously optimize campaigns based on data insights, performance trends, and audience behavior.

·        Stay updated with platform changes, algorithm updates, and digital marketing trends.

Must-Have Skills

·        Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.

·        Strong understanding of performance metrics and conversion tracking tools.

·        Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.

·        Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.

·        Excellent analytical and problem-solving skills.

Good-to-Have Skills

·        Experience with SaaS marketing or performance campaigns for tech/legal-tech products.

·        Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.

·        Working knowledge of landing page builders (Unbounce, Webflow, etc.).

·        Familiarity with affiliate and influencer performance models.