Senior CRM / Email Marketing Executive

We are looking for a Senior CRM / Email Marketing Executive to work on a variety of retention campaigns for our highly impressive Health & Wellness client.

You will support the Senior Email Marketing Manager in the end-to- end email campaign execution, working with key stakeholders to ensure business requirements are delivered. The role will be within the Retention team driving customer demand from the customer database across a diverse product portfolio.

This role is remote – however you must be based in the UK or Channel Islands – for monthly office visits.

The Role

• Work with the Retention Manager and internal stakeholders to create monthly email campaign plans that align with the wider direct marketing campaigns, incorporating testing to drive improvement.
• Work with and brief, wider Product, Ecom, Data and Design teams to plan and deliver best in class retention campaigns.
• Drive the email personalisation programme.
• Basic HTML coding for campaigns and automated BAU emails.
• Provide insights into competitor activity.
• Apply email marketing best practice across all areas, searching out innovative ideas and experimenting with your own ideas.
• Proactively share ideas and insight with the rest of the team.
• Supervise, mentor and provide guidance to a junior executive when needed.

The Person

• Ideally a minimum of 2 years’ experience working in a CRM/ email marketing environment.
• Experience of working on “retention” focused email campaigns.
• Previous experience within an e-commerce and/or FMCG preferred.
• Experience using the Adobe Email Campaign platform is preferred.
• Confidence to supervise a junior member of staff when needed.
• Knowledge of wider direct marketing channels and data analysis.
• Ability to multi-task, excellent time-management and organisational skills
• Team player who is accountable, proactive and driven.
• Able to work under pressure and to tight deadlines.