Profibook ( www.profibook.co ) is a fast-growing SaaS platform and marketplace connecting customers with local service professionals (electricians, cleaners, plumbers, babysitters). We’re fully remote and building a global team across the Earth.

Role Overview

We’re hiring a Digital Marketing Specialist to own strategy, content, organic growth, paid ads, SEO, and analytics—primarily targeting the U.S. market. You’ll create high-impact campaigns across Facebook, Instagram, Google, LinkedIn, and LLM platforms. You’ll also produce compelling content using AI and design tools, and manage our blog.

Key Responsibilities

Strategy & Planning: Define digital marketing roadmaps, budgets, KPIs.
Content Creation: Produce blogs, social posts, infographics, videos, and podcasts using AI (ChatGPT, Copy.ai) and design tools (Adobe, Canva).
Organic Growth: Build and engage our audience on social media; manage community interactions.
Paid Advertising: Launch and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads; track CPC, CPA, ROAS.
SEO & Blog: Conduct keyword research, optimize on-page content, maintain editorial calendar.
Analytics & Reporting: Monitor traffic, conversions, engagement (Google Analytics, Facebook/LinkedIn Insights) and translate data into actionable improvements.

Requirements

Experience: 5+ years in digital marketing or growth roles; SaaS/startup background is a plus.
Education: Bachelor's in Marketing, Communications, English Linguistics, Digital Media, or a related field. Certifications or courses in Digital Marketing (e.g. Google Digital Garage, HubSpot, Meta Blueprint) are a strong plus.
U.S. Market Expertise: Proven success marketing to American audiences.
Technical Skills: Google Analytics; SEO tools (SEMrush, Ahrefs); social media/email platforms (Hootsuite, Mailchimp); ad managers; AI content tools.
Portfolio & Design Sense: Strong creative work samples and visual judgment.
Communication: Excellent English writing and presentation skills.
Remote & Self-Driven: Thrives in a remote setting, organized, proactive.
Analytical Mindset: Data-driven decision maker.
Global Focus: Open to applicants worldwide; strong preference for Nigerian candidates.

What We Offer

Competitive salary
Fully remote with flexible hours
Company shares possible after 12 months based on performance
Visa sponsorship to EU or USA possible after 12 months, based on performance and company resources
Impactful work and opportunity to shape marketing in a fast-growing, mission-driven startup

How to Apply

Apply via the link: https://forms.gle/QwxwTWoQUVGxs4yq6 before 5th May.