Regional Marketing Manager - (USA, East Coast)

Key Responsibilities

• Strategic Campaign Execution: Design and implement digital marketing campaigns across social media, email, and advertising platforms. Monitor and report on campaign performance.
• Social Media Management: Manage regional social media channels, create engaging content, and interact with audiences to strengthen brand presence.
• Marketing Technology: Serve as a super user for platforms like Pardot. Manage email campaigns, website updates, analytics, and webinar tools.
• Event Management: Coordinate logistics for regional events in collaboration with the global events team. Provide on-site support when needed.
• Analytics & Reporting: Develop analytics frameworks to measure marketing effectiveness across all channels. Use insights to optimize strategies.
• Content Management: Maintain up-to-date and consistent marketing content across all local channels. Manage calendars and tracking tools for marketing activities.

Main Activities & Required Skills

Activity Area Key Skills & Proficiency Market Understanding Mastery in analyzing market trends, customer feedback, and competitor positioning Marketing Planning & Execution Mastery in project management and communication channels External Communication Initiation in digital tools and asset preparation Events & Webinars Practice in managing logistics and local content Campaigns & Lead Management Mastery in communication and analytics; practice in CRM tools Global Campaign Deployment Ability to localize and implement global initiatives effectively

Required Knowledge & Soft Skills

• Marketing Tools & Platforms: Proficiency in Pardot, CRM systems, webinar tools, and digital marketing platforms.
• Communication: Excellent verbal and written communication skills in English.
• Collaboration: Strong interpersonal skills to work across international and cross-functional teams.
• Content Creation: Expertise in writing, editing, and proofreading.
• Analytical Thinking: Ability to interpret data and translate insights into actionable strategies.