Head of Marketing

Head of Marketing – Web3 Infrastructure

$200-$300k (base- FIAT) DOE

Dubai (Remote possible)

Layer 1 + Institutional Experience Required

This isn’t your average marketing gig.

This is a retained, high-priority search for a world-class Web3 marketer with the experience to match a $300k+ package. The client is one of the most ambitious and well-funded infrastructure projects in the space, and they’re moving fast.

We’ve been tasked with finding the best of the best.

If you’ve led marketing at a Layer 1 protocol, scaled real-world adoption, and know how to speak fluently to both institutional and crypto-native audiences, we want to hear from you.

I’ll only be engaging with the strongest, most relevant candidates for this search, so please don’t take offence if I don’t reply – we’re under pressure to fill this quickly with the right person.

The Opportunity

This is a mission-critical hire, not a sideline community role. You’ll own the full marketing function — strategy, execution, and team buildout — from day one.

The client?

A compliance-first Layer 1 blockchain, merging DeFi, AI, and automated regulation, backed by former leaders from Visa, JPMorgan, McKinsey, and more. They’ve already secured $20B+ in committed volume and are now shifting to public engagement.

What You’ll Own

• Brand strategy and positioning in a competitive L1 landscape

• Narrative development for both institutional and crypto-native audiences

• Multi-channel growth campaigns, from concept to execution

• Go-to-market planning across launches, upgrades, and token events

• Social and community strategy that drives true network effects

• BD and ecosystem collaboration support

• Oversight of all public-facing content, digital assets, and user journeys

• Close partnership with product, tokenomics, and BD teams

• Strategic input on the wider roadmap, including creative and ecosystem initiatives

What’s In It for You

• Up to $300k base salary (reflecting the calibre we’re hiring for)

• Token allocation with significant long-term upside

• Performance-based bonus

• Early hire status with freedom to build your team

• Flexible on-site/remote balance (Dubai preferred, remote for top-tier talent)

• Direct access to a best-in-class founding team

• True ownership in one of the most credible real-world adoption plays in crypto

Ideal Profile

• 5+ years in Web3, blockchain, or DeFi marketing (including Layer 1 or L2)

• Demonstrated success launching tokenised products and scaling ecosystems

• Able to lead from the front while building and managing a marketing team

• Deep understanding of both crypto-native and institutional audiences

• Strong grasp of brand, content, growth, and comms — and how they tie together

• Highly autonomous, hands-on, and strategic

• Bonus: experience in fintech, regulated environments, or TradFi

Who We Are

Priority Crypto is a global leader in emerging tech recruitment. We specialise in Web3, crypto, blockchain, and frontier tech — helping the world’s top teams hire with speed, credibility, and precision.

Apply Now

If you’ve got what it takes, apply via the link.

I’ll only be engaging with the strongest, most relevant candidates for this search, so please don’t take offence if I don’t reply. As part of this mandate, full reference checks will be carried out, and we will only be responding to candidates who clearly meet the minimum expectations outlined above