Marketing Director

Job Title: Director of Marketing – Fintech Conference

Salary - $100k

Location: Remote, Company based in New York - Where most meetings and events will be held which you will need to attend

Type: Full-time, Permanent

Industry: Fintech / Events

Job Overview:

We are seeking an experienced and dynamic Director of Marketing to join our client's team and lead the marketing efforts for an upcoming Fintech Conference. As the Director of Marketing, you will be responsible for crafting and executing the strategic marketing plan, driving attendance, and elevating the event's brand awareness to new heights. The ideal candidate must have a proven track record in leading marketing for fintech conferences or similar events in the financial technology space.

If you have not directly led marketing campaigns for a fintech conference, please do not apply, as we are specifically looking for candidates with this highly specialised experience.

Key Responsibilities:

• Lead Marketing Strategy: Develop and implement the overall marketing strategy for the fintech conference, aligning with business goals and objectives to drive attendee acquisition and engagement.
• Campaign Development: Oversee the creation of all marketing collateral, from digital ads and email campaigns to social media content and print materials, ensuring a consistent message across all channels.
• Brand Building & Positioning: Elevate the conference's brand presence within the fintech industry by driving brand awareness and positioning the event as a must-attend gathering for fintech professionals.
• Lead Generation & Attendance Growth: Develop and execute campaigns to maximize registration and ticket sales, including digital, email, and social media marketing. Collaborate with sales teams to drive sponsor and exhibitor acquisition.
• Team Leadership & Collaboration: Lead a team of marketing professionals and work closely with the event operations team, sponsors, and industry partners to execute on-time and on-budget marketing campaigns.
• Market Research & Analysis: Conduct thorough market research to understand target audience segments, industry trends, and competitor events, ensuring our marketing strategy is data-driven and highly effective.
• Reporting & ROI Analysis: Track and analyse marketing campaign performance, providing detailed reports on metrics such as registration numbers, engagement rates, and return on investment (ROI).

Required Experience & Skills:

• Must have direct experience leading marketing campaigns for a fintech conference or similar large-scale events in the financial technology industry. If you do not have this specific experience, please do not apply.
• Minimum 5-7 years of experience in marketing, with at least 2-3 years of leadership experience in event marketing or conference marketing.
• Proven track record of driving successful marketing campaigns for large-scale fintech events or conferences.
• Strong understanding of the fintech industry, trends, and target audience, with the ability to create compelling and relevant messaging for this space.
• Expertise in digital marketing, including social media, email marketing, SEO, PPC, and influencer partnerships.
• Experience managing and mentoring a marketing team, ensuring all projects are completed on time, within budget, and with high impact.
• Strong project management skills, with the ability to work under pressure, juggle multiple deadlines, and collaborate across teams.
• Exceptional communication skills and the ability to build strong relationships with internal stakeholders, industry partners, and sponsors.
• Experience with event management platforms, CRM tools, and analytics platforms to track and optimize marketing performance.

What's on Offer:

• Competitive salary and benefits package
• Opportunity to lead and innovate in a high-growth fintech environment
• Work with an enthusiastic and dynamic team
• Exposure to industry leaders and key decision-makers in the fintech space
• Flexible working arrangements, including remote options

If you are an experienced Director of Marketing with a strong background in fintech conference marketing, and you are ready to lead a game-changing event, we would love to hear from you. Please submit your CV, highlighting your relevant experience, and showcasing your achievements in leading marketing efforts for fintech conferences.

Note: Applications without fintech conference experience will not be considered.