Performance & Retention Marketing Manager - DTC

Job Title: Performance & Retention Marketing Manager – D2C

Industry: Beauty & Wellness

Location: Kochi, Kerala

Recruitment Partner: Prime Ideas Consultancy Services

About the Hiring Company

Our client is a premium D2C beauty and wellness brand headquartered in Kochi, Kerala. A proud sister concern of a 50-year-old multinational in natural ingredients, the brand blends Indian tradition with French skincare technology. While their skincare products are made in France using ethically sourced Indian botanicals, their supplements are developed and manufactured in India.

They retail through their website gunambeauty.com, Nykaa, Ajio Luxe, Shopper’s Stop, Amazon, and are also recommended by top dermatologist-led clinics nationwide.

About Prime Ideas Consultancy Services

Prime Ideas is a trusted executive search firm, known for pairing high-potential talent with trailblazing organizations. With deep industry insight and a sharp recruitment strategy, we deliver impactful hires for businesses that value excellence.

Role Overview

We are on the lookout for a dynamic Growth Marketing Manager to drive full-funnel digital marketing strategies across paid and owned channels. This role focuses on D2C customer acquisition, retention, and lifetime value optimization. You will be at the forefront of executing high-impact campaigns across Meta, Google, YouTube, WhatsApp (via Bitespeed), and email.

Key Responsibilities

·        Strategize, launch, and scale performance campaigns across Meta, Google, YouTube, and more

·        Collaborate with creative and content teams to develop and iterate on compelling ad creatives

·        Continuously track and optimize CAC, ROAS, CTRs, and other funnel metrics

·        Decode data to uncover actionable insights for growth

·        Lead retention marketing via Bitespeed: WhatsApp & email automation

·        Build high-performing lifecycle campaigns (welcome flows, cart recovery, post-purchase engagement, etc.)

·        Experiment with A/B testing for content, timing, and segmentation to maximize engagement

·        Support and enhance loyalty, referral, and subscription programs to boost repeat purchases

What You’ll Bring

·        3 - 7 years of experience in D2C performance and retention marketing

·        Hands-on expertise with Meta Ads Manager, Google Ads, and retention tools (WhatsApp, email)

·        A strong analytical mindset with proficiency in GA4, conversion tracking, and user journeys

·        Experience with e-commerce platforms like Shopify

·        Excellent communication and project ownership skills

·        A go-getter mindset, with the ability to thrive in a fast-paced startup environment

What’s in It for You?

·        Competitive compensation aligned with your experience and expertise

·        A chance to work on innovative digital-first campaigns in a globally respected brand

·        A high-impact role with plenty of room to grow professionally

How to Apply

Submit your application here or send your updated resume to primeideas123@gmail.com.

Shortlisted candidates will be contacted for a confidential discussion.

Prime Ideas Consultancy Services is the exclusive recruitment partner for this opportunity.