Marketing And Business Development Coordinator

Marketing & Business Development Coordinator

We are looking for a results-driven, sales-oriented Marketing & Business Development Coordinator to join our growing team at PriceSenz, a fast-paced digital technology services and staffing company. This high-impact, full-time remote position is ideal for a proactive self-starter who thrives on ownership, execution, and achieving tangible business outcomes. You will collaborate closely with executive leadership for strategy while taking charge of implementation. The ideal candidate is a hybrid professional with experience in marketing and business development, someone who can think like a marketer but act like a sales enabler.

What You’ll Own

● Campaign Execution & Demand Generation:

Plan, execute, and manage multi-channel marketing campaigns focused on lead

generation, appointment setting, and pipeline acceleration.

● Sales Enablement:

Build and maintain sales playbooks, lead lists, and prospecting materials. Support sales

outreach with content, case studies, decks, and digital assets that drive conversions.

● Business Development Support:

Proactively research target accounts, set qualified meetings for sales, and help define

target markets and buyer personas to improve prospecting efficiency.

● CRM & Email Marketing:

Manage and optimize campaigns, automations, and workflows in CRM and email

platforms to nurture leads and drive engagement.

● Lead Magnet & Content Creation:

Create compelling content including landing pages, brochures, corporate decks, and

social media posts to attract and convert prospects.

● Website & Social Media Management:

Update website content and manage our digital presence across LinkedIn and other

channels to establish thought leadership and brand credibility.

● KPI Tracking & Reporting:

Monitor performance metrics across campaigns (traffic, leads, conversions), and

maintain a dashboard that shows ROI on marketing efforts.

● Event & Award Coordination:

Plan, manage and promote events, conferences, award nominations, and speaking

engagements to enhance brand visibility.

● Proposal & Bid Marketing Support:

Collaborate with proposal teams on public/private sector bids by providing marketing

narratives, customer wins, and branding support.

Sales-Oriented Responsibilities

● Generate high-quality leads via campaigns, research, and outbound strategies

● Set qualified meetings for Business Development and Sales teams

● Collaborate on defining and evolving our unique value propositions and market

positioning

● Drive social proof through customer testimonials, success stories, and reviews

● Research, identify, and help secure industry partnerships, certifications, and speaking

engagements that enhance market credibility

Must-Have Skills & Attributes

● 5+ years of experience in Marketing, with at least 2 years in Business Development

or Sales Enablement in IT Services or Staffing

● Proven ability to generate qualified leads and set sales appointments

● Strong understanding of B2B buyer journeys, digital sales funnels, and

CRM/Marketing tools

● Exceptional copywriting and storytelling skills for outreach, social posts, emails, and

proposals

● Experience building corporate decks, case studies, and marketing collateral

● Organized, self-driven, and able to work independently in a deadline-driven environment

● Teachable, coachable, and highly adaptable to change

● Comfortable juggling multiple projects in a remote setup

Tools You’ll Likely Use

● CRM tools (e.g., HubSpot, Zoho, Salesforce)

● Email marketing platforms (e.g., Mailchimp, ActiveCampaign)

● Social media schedulers (e.g., Buffer, Hootsuite)

● Website CMS (e.g., WordPress)

● Graphic design tools (e.g., Canva, Adobe Suite)

● Video editing platforms (basic knowledge preferred)

What You’ll Love About Us

● A fast-growing company with high-growth potential and career advancement

● An employee-friendly culture that values ownership and initiative

● Ongoing training and development opportunities

● Recognition programs and performance-based rewards

● A team-first, collaborative environment with zero micromanagement