Senior Director of Marketing

About Prevail Legal

A well-funded startup founded in San Francisco, our workforce includes a diverse collection of individuals located across the country. Our first-of-its-kind platform combines secure video conferencing with a collection of intuitive tools developed for conducting remote, in-person, and hybrid legal proceedings.

By maintaining a dynamic work environment where employees collaborate and grow, we aim to modernize and transform the processes involved in court reporting, testimony management, trial preparation, use of video evidence, and more. Join us in disrupting the legal industry and beyond while working alongside our talented team!

About the Position: We are seeking a visionary leader with a passion for marketing to join our team as the Senior Marketing Director. This high-visibility role is ideal for someone who excels in strategic planning, creative thinking, and leadership. You will be at the forefront of driving our marketing efforts, ensuring alignment with business objectives, and enhancing our brand recognition. The successful candidate will possess a blend of analytical and creative skills, with a proven track record in managing comprehensive marketing campaigns and leading diverse teams. This position is entirely remote and reports to the Chief Executive Officer.

Responsibilities:

• Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals.
• Initiate inbound marketing campaigns to acquire fresh leads.
• Work closely with the executive team to align new marketing strategies with business objectives and product development.
• Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently.
• Develop creative strategy and oversees execution for marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays.
• Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral.
• Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc.
• Manage marketing analytics tools.
• Manage and develop direct reports.
• Performs other related duties as assigned.

Required Qualifications:

• Bachelor’s Degree in marketing or/in communications. Master's degree (highly preferred).
• Minimum of 8 years of experience working in the marketing department.
• ​Strong analytical skills to review business KPIs and optimize campaigns accordingly.
• Proficiency with Google Analytics, Mailchimp, and other similar tools.
• Experience marketing SaaS products in a B2B environment.
• Experience in developing and implementing SEO programs and email marketing campaigns.
• Excellent communication skills, both written and verbal, and experience presenting to a high-level audience.
• Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives.
• Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce.
• Decisive leader with the ability to lead and empower teams to develop impactful short and long-term strategies and action plans and drive for results.
• Experience with start-up environments

Bonus points: Has a solid understanding of legal industry methodology and/or experience in SaaS companies.

Benefits:

• Comprehensive Benefits plan including medical, dental, vision, 401(k)
• Five weeks of PTO and all federal holidays
• Generous Continued Education Allowance
• Employee Stock Option Plan
• Remote First Environment
• An Open, Diverse, and Respectful Working Environment

The pay range for this salary position is up to $185,000/yr; however, the pay offered may vary depending on job-related knowledge, skills, and experience. Prevail Legal reserves the right to change this job description to meet the organization's business needs.

We can only hire US Citizens and cannot provide H1B Visa support.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.