Marketing Lead

Introduction to Pretty Technical

Formed in 2020,

Pretty Technical serves the gaming (gambling) industry with a range of software-based

products, in addition to providing bespoke software development services and teams. We are a remote-first business with a

global team, made up of passionate technologists. From Product and Project Managers to Engineers, we

provide the full development skill set and lifecycle

from inception to delivery through to operations.

Why Pretty Technical?

• Ambitious and driven business with a clear strategy.
• Dynamic and fast-paced environment which values those who embrace empowerment.
• Passionate about the ethos of agile software development. We value people before process, and collaboration over negotiation!
• Remote-first and always will be! You can work from home, or wherever you like.

- structure your day in accordance with your team(s).

• Collaborative, friendly and rewarding working environment. We’re good people!

Role Overview

As Marketing Lead, you will be responsible for developing and executing innovative marketing strategies to drive growth and elevate Pretty Technical’s brand visibility. You will collaborate with cross-functional teams to design and implement targeted campaigns, manage digital platforms, create compelling content, optimise marketing performance, and ensure seamless brand representation at industry events. This role requires a strategic mindset, hands-on execution, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Brand & Digital Marketing

• Manage Pretty Technical’s LinkedIn account, including content creation, copy writing and graphic design using Canva.
• Regularly update and optimise the company website (Wordpress/Elementor) ensuring strong SEO practices.
• Utilise Google Analytics & Search Console to track performance, analyse trends and generate monthly marketing reports, including measuring LinkedIn performance analytics on a weekly basis.

Content Creation & Design

• Design and distribute the monthly internal company newsletter using Canva.
• Create high-quality marketing materials to enhance brand messaging and engagement.
• Design and distribute campaign emails to potential and existing customers and partners.

Industry Events & Networking

• Plan, coordinate, and attend industry events, representing Pretty Technical and fostering valuable connections.
• Create content and design graphics for social media campaigns for events.
• Ensure seamless event logistics, including branded merchandise/promotional materials.

Project Management & Logistics

• Oversee merchandise and office equipment logistics, ensuring branded materials are available for events and global staff.
• Manage multiple projects, ensuring timely execution and alignment with company goals.
• Liaise with internal teams and external stakeholders including industry media, and partners to drive seamless marketing execution by enhancing visibility and credibility.

What We’re Looking For

• Proven experience in a marketing leadership role, preferably in B2B tech or iGaming.
• Expertise in LinkedIn marketing and content creation.
• Proficiency in WordPress, Elementor, SEO, Google Analytics, and Search Console
• Strong design skills using Canva to create visually compelling materials.
• Event planning and networking experience within a B2B setting.
• CRM experience (Pipedrive or similar) for managing client relationships.
• Excellent project management skills, with the ability to multitask and collaborate with cross-functional teams.
• A proactive, self-motivated approach with a keen eye for branding and detail.