Senior Product Marketing Manager

Senior Product Marketing Manager

The Role

Own how company is positioned, packaged, and sold. You’ll lead messaging, GTM plays, sales enablement, proof/ROI, launches, and competitive intelligence—equipping Sales and Customer Success to win and expand enterprise deals.

Reports to the VP of Marketing; partners closely with Product, Sales, CS, Growth, Events, and RevOps.

Core Responsibilities

1. Messaging & Category Narrative

• Own core positioning and persona-specific adaptations (CIO/CISO, Claims, Service, COO/CFO, Distribution)
• Evolve and maintain the “System of Action for Insurance” narrative
• Ensure consistency across web, decks, outbound, and campaigns

2. Use-Case GTM Plays (Sales, Servicing, Claims)

• Build and maintain 2–3 core enterprise plays
• Define target buyers, pain points, proof points, objections, and stage-specific assets
• Align campaigns and events to these plays

3. Sales Enablement & Deal Acceleration

• Develop and maintain the enterprise deal kit (decks, 1-pagers, ROI models, security narratives, objection guides)
• Support onboarding, training, and content adoption
• Reduce friction in security and procurement cycles

4. Proof, ROI & Customer Stories

• Build and scale a proof library (case studies, proof cards, ROI narratives)
• Standardize how outcomes are communicated (revenue, cost, CX impact)

5. Product Launches

• Lead launch strategy and rollout for new capabilities
• Own internal enablement and external messaging

6. Competitive Intelligence

• Own battlecards, win/loss insights, and market tracking
• Maintain a trusted source of truth for Sales

Success (First 90–180 Days)

• Clear messaging framework adopted across teams
• 2–3 complete GTM plays live
• Standardized deal kit in active use
• Battlecards embedded in sales motion
• Steady cadence of proof and case studies

Impact Metrics

• Enablement adoption and seller feedback
• Funnel lift (SQL→SQO→Closed)
• Improved deal velocity
• Competitive win-rate improvements
• Proof assets shipped and used in pipeline

Profile

• 6–10+ years in B2B SaaS product marketing, enterprise preferred. (Bonus if you come from an InsurTech company)
• Strong narrative builder for technical, regulated buyers
• Excellent writer and deck creator
• ROI- and commercially-minded
• Proven cross-functional operator

Experience in vertical SaaS, AI, workflow automation, contact center, or insurance tech preferred.

Compensation Range: $135,000-$180,000

At Premier Talent Partners, we are a people-centered recruitment firm with a strong focus on skills-based hiring. We specialize in placing individuals in roles ranging from entry-level to VP level across various fields, including Customer Success, Sales & Marketing, Finance & Accounting, Administrative, HR, Operations, and Technology. Our expertise spans contract/temporary, temporary-to-permanent, permanent, and employer-of-record services, and we are committed to equitable & inclusive hiring practices on a national scale.

Benefits: Eligible employees may have access to benefits including medical, dental, vision, paid time off, paid holidays, and other company-sponsored programs, subject to eligibility requirements. (If this is a contract role: This position is not eligible for company-sponsored benefits unless otherwise required by law.)

If you have an interest in exploring other positions similar to this one, please note that compensation ranges and benefits offerings may vary by role and assignment.

We do consider applications from qualified candidates with prior arrests and conviction records, in accordance with applicable regulations.

Work authorization: At this time, we are unable to offer employment sponsorship.