Growth Marketing Specialist

Duties and Responsibilities:

Performance will be evaluated based on the employee’s ability to consistently meet these expectations.

· Lead Generation & Campaign Management

• Develop and execute targeted marketing campaigns to increase candidate and client leads by 15% quarterly.
• Collaborate with sales and recruiting teams to identify high-priority roles and tailor campaigns accordingly.
• Monitor and report on campaign performance metrics, adjusting strategies to optimize results.

· Website & SEO Management

• Maintain and update the company website weekly to ensure content is current and engaging.
• Implement SEO best practices to improve organic search rankings, aiming for a 20% increase in website traffic over six months.
• Coordinate with developers and leadership for significant updates and improvements.

· Social Media Strategy & Execution

• Create and schedule engaging content across platforms (LinkedIn, Facebook, Instagram) with a minimum of three posts per week.
• Launch and maintain campaigns highlighting healthcare professionals (HCPs), aiming to increase follower count by 25% over the next quarter.
• Respond to social media interactions within 24 hours to foster community engagement.

· Content Creation & Brand Management

• Design and produce marketing materials, including brochures, email templates, and sales collateral, ensuring alignment with brand guidelines.
• Develop market and role specific campaigns, targeting a conversion rate of at least 10%.
• Collect and incorporate testimonials into marketing materials and the website, adding at least two new testimonials monthly.

· Analytics & Reporting

• Track and analyze key performance indicators (KPIs) for all marketing activities, providing monthly reports to leadership.
• Assess lead sources to determine ROI, reallocating resources to the most effective channels.
• Measure the performance of job postings, aiming to reduce cost-per-click by 10% over the next quarter.

· Technology & Integration Oversight

• Partner with Office Coordinator to ensure seamless integration of job listings from the Vendor Management System (VMS) to internal systems and the website.
• Collaborate with vendors or tech teams to troubleshoot and resolve integration issues within 48 hours.
• Research and recommend solutions for developing a candidate-facing app, including budgeting and vendor selection.

· Email Marketing & Referral Programs

• Design and execute monthly email campaigns targeting both clients and candidates, aiming for an open rate of 25% and a click-through rate of 5%.
• Develop and manage referral campaigns geared toward extensions and retention, tracking participation and success rates.

Required Qualifications:

Education: Bachelor’s degree in marketing, business, or related field.

Experience: 2–4 years in marketing roles, with exposure to healthcare or staffing preferred.

Skills:

• Experience with content creation and social media management.

· Demonstrated success in supporting campaigns or initiatives that increased candidate or client lead volume.

· Experience using digital marketing tools (e.g., SEO, email, social media) to attract new leads and engage target audiences.

• Ability to analyze marketing trends and data.
• Strong organizational and multitasking skills.

Core Competencies:

• Strong verbal and written communication skills.
• Ability to work independently and manage time effectively.
• Demonstrated professionalism, reliability, and integrity.
• Comfortable with basic technology tools and digital communication.
• Adaptability and collaborative mindset.
• Commitment to company values, confidentiality, and compliance.

Physical Requirements and Working Conditions:

· Remain in a stationary position (e.g., seated or standing at a desk) for prolonged periods.

· Operate a computer, telephone, and other standard office equipment regularly.

· Communicate clearly and effectively, both verbally and in writing.

· Maintain focus in a home-based work environment with minimal supervision.

· Participate in virtual meetings using video conferencing tools.

· Maintain a home internet connection that meets the company’s minimum standards for remote work.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Location Type:

• Remote

Schedule:

• Monday to Friday

Work Location: Remote