Digital Marketing Consultant-SEO

Job Title: Digital Marketing Consultant-SEO
Location: Boca Raton, FL-Remote/Hybrid

About Us:

Predictive Sales AI is at the forefront of transforming the home services industry with AI-driven software. We empower businesses to make smarter decisions, increase efficiency, and unlock new growth opportunities. As part of our growth, we are seeking an experienced accountant who thrives in a fast-paced, innovative environment.

Are you passionate about supporting business growth through innovative products that are reshaping the industry? At Predictive Sales AI, we're revolutionizing the home services market with cutting-edge AI-driven software, and we’re looking for a talented Accountant to join our dynamic team. If you're passionate about advancing financial practices while supporting tech-focused clients, we want to hear from you!

Job Overview:

We don't just specialize in SEO – we are at the forefront of a digital marketing revolution, providing cutting-edge strategies and comprehensive training to transform our team members into true digital marketing specialists. If you're passionate about driving results, engaging with clients, and adapting to ever-evolving trends, we want to hear from you.

As a Digital Marketing Consultant-SEO at Spectrum, you'll have the opportunity to lead impactful digital strategies for a diverse portfolio of clients, combining your digital marketing expertise with our training to create measurable growth. You’ll work alongside a team of industry experts and contribute directly to shaping the future of digital marketing.

Key Responsibilities:

• Develop & Execute Tailored Strategies: Collaborate with clients to design and implement comprehensive online marketing plans that align with their business goals, ensuring long-term success and growth. Push clients to take the right steps to maximize their digital presence.

• SEO/SEM Audits & Guidance: Conduct in-depth monthly and annual audits of client websites to identify areas of improvement. Provide ongoing guidance on search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance their online visibility and conversion rates.

• Build and Nurture Partnerships: Create and cultivate valuable relationships with key online entities and businesses that can help clients grow. These strategic partnerships are vital for creating opportunities for link building, cross-promotion, and increasing brand awareness.

• Keyword Research & Content Optimization: Conduct thorough keyword analysis to identify opportunities for content optimization. Ensure that clients’ copy and keywords follow best practices to rank higher in search engines, drive relevant traffic, and engage their target audience effectively.

• Performance Analysis & Conversion Optimization: Regularly assess key performance indicators (KPIs) and analytics data. Based on insights, implement strategies to improve client website conversions, driving higher ROI and measurable results.

• White-Hat SEO Best Practices: Ensure all digital marketing efforts adhere to the latest Google webmaster guidelines. You will focus on delivering long-term, ethical results that maintain a client’s positive online reputation.

• Collaborative Approach: Work closely with our team of designers, developers, copywriters, and PPC specialists to optimize client website performance, user experience (UX), and conversion pathways.

Desired Traits:

We are looking for an individual who is organized, proactive, and detail-oriented. In this role, you will work closely with teams across the company. Here’s what we’re looking for:

• Strong analytical and problem-solving abilities.
• Highly organized, with a keen eye for detail and accuracy.
• Excellent oral, written, and interpersonal communication skills.
• Demonstrated ownership and follow-through on tasks.
• Customer service-focused with a solution-oriented approach.
• Professional demeanor and composure.

Required Skills and Experience:

• Bachelor’s Degree in Marketing, Business, or a related field.
• 2-+ Years of Professional SEO Experience with hands-on knowledge of digital marketing strategies.
• Client-Facing Experience: Experience in managing B2C clients, particularly in a consultative or account management capacity.
• Project Management Skills: Proven ability to handle multiple accounts and projects simultaneously while ensuring timely and efficient execution.
• Experience in Company Branding and Messaging to help clients build a cohesive and effective online presence.
• Website Architecture Knowledge: Understanding of website structure and its impact on digital marketing best practices.
• PPC Experience: Some experience managing and optimizing pay-per-click (PPC) campaigns.
• Fundamental Knowledge of HTML & CSS: Basic understanding of HTML and CSS to effectively collaborate with web developers.
• Google Analytics & Reporting: Proficiency in using Google Analytics to develop performance reports and provide actionable insights.
• Excellent Communication Skills: Strong written and verbal communication skills for client interactions, presentations, and reporting.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
• Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
• Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
• Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

If you're ready to be part of an innovative, growth-oriented team, apply today!