Sales and Marketing Director

Sales and Marketing Director

Our client in the cyber security industry is seeking a Sales and Marketing Director to join their team.

The Role

Seeking a strategic and execution-focused Director of Sales & Marketing to build our commercial function from the ground up. This role is ideal for someone who thrives in fast-paced environments and is excited to roll up their sleeves to define and implement our go-to-market strategy.

Responsibilities

Sales Leadership:

• Define and implement the B2B sales strategy across target verticals (e.g., public sector, finance, retail).
• Build and manage a scalable sales process, including CRM, pipeline reporting, and forecasting.
• Develop pricing, packaging, and proposals tailored to client needs.
• Personally engage with strategic accounts and support key deals.
• Recruit, train, and lead initial sales hires as the team scales.

Marketing Leadership:

• Design a full-funnel marketing strategy (brand, demand gen, content, digital, and events).
• Establish metrics for lead generation, campaign ROI, and conversion rates.
• Create compelling collateral: case studies, white papers, social content, webinars.
• Build and manage relationships with PR, design, and media vendors.
• Elevate the brand both nationally and internationally.

Collaboration:

• Work closely with executive leadership to align on company objectives.
• Partner with technical teams for content and product marketing.
• Support RFPs, tenders, and compliance documentation as needed.

Requirements

• 7+ years’ experience in B2B sales and/or marketing leadership roles.
• Background in cybersecurity, tech, managed services, or IT consulting.
• Proven ability to build and scale go-to-market functions from scratch.
• Deep understanding of Irish/UK markets.
• Strong written and verbal communication skills.
• Bonus: experience with public procurement and/or channel sales.

What We Offer:

• Leadership role in one of Ireland's fastest-growing cybersecurity firms.
• Competitive salary + performance-based incentives.
• Potential for equity participation for the right candidate.
• Flexibility to shape your own team and strategy.
• Opportunity to help launch innovative AI-driven products.
• Supportive culture with a focus on innovation, integrity, and impact.
• Hybrid/remote work options based on experience.

Our reference: SG667

Partnering with PRC we will provide you with unrivalled support to help you make the right decision in your next career move. As standard, we review your CV and offer advice on making you attractive to employers. We will provide you with the necessary interview preparation giving you a unique insight into how to prepare for your interview. Our consultants will guide you and manage the recruitment process allowing you to focus on securing the position. We do not want to waste your time, so our honest approach has gained us the reputation of being a reliable and trustworthy recruitment company. Candidates with the required skills and experience for this job vacancy will be contacted. If you are job seeking and you want us to register your CV, please send your CV to jobs@prcrecruitment.ie