Product Marketing Manager

Job Title: Product Marketing Manager

Location: Remote

Company: Crexendo

About Us:

Crexendo an award-winning software technology company supporting over 8 million end users, and a premier provider of cloud communication platform software and unified communications as a service (UCaaS) offerings, including voice, video, contact center and managed IT services tailored to businesses of all sizes.

We are looking for a dynamic and results-driven Product Marketer to join our growing team. As a Product Marketer, you will play a key role in shaping the go-to-market strategy and driving the adoption of our cloud communications products. This is an exciting opportunity for an individual with a strong background in technology marketing and a passion for cloud communications.

Key Responsibilities:

• Create compelling product content including product briefs, whitepapers, case studies, website copy, blog posts, presentations, and sales collateral.
• Develop and execute go-to-market strategies for new product launches, ensuring alignment with company goals and market needs.
• Position and differentiate products by understanding the competitive landscape, customer needs, and key trends within the cloud communications and UCaaS (Unified Communications as a Service) market.
• Collaborate with product management and development teams to define product messaging, features, and positioning that resonate with target customers.
• Drive demand generation and lead nurturing initiatives by creating content that attracts, educates, and converts prospects into customers.
• Support sales teams with tools to effectively communicate the value of the product to prospects and customers.
• Analyze and track product performance, including key metrics such as customer adoption, usage, and satisfaction, and work with internal teams to refine product marketing strategies accordingly.
• Conduct market research and gather customer feedback to inform product improvements and identify new opportunities for innovation.
• Build and maintain relationships with key industry influencers and partners to expand brand presence and thought leadership within the cloud communications space.
• Monitor industry trends and stay ahead of the competition by identifying emerging technologies and innovations that could impact the cloud communications market.

Qualifications:

• Prefer to have Bachelor's degree in Marketing, Business, Communications, Technical or a related field.
• 3-5 years of experience in product marketing, preferably within the cloud communications, SaaS, or UCaaS space.
• Proven experience in creating go-to-market strategies and positioning for technology products.
• Strong writing and communication skills with the ability to craft clear, engaging messaging for a variety of audiences, including technical and non-technical stakeholders.
• Hands-on experience with product launches, product content creation, and demand generation campaigns.
• Data-driven mindset with the ability to analyze performance metrics and make data-backed decisions to optimize marketing initiatives.
• Collaborative team player who thrives in a cross-functional environment and works effectively with product management, sales, and executive teams.
• Strong understanding of the cloud communications market and the needs of businesses adopting cloud-based solutions for voice, video, and messaging.
• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo) is a plus.
• Self-motivated with the ability to manage multiple projects in a fast-paced environment.

Why Join Us?

• Impact: Work on innovative, high-growth cloud communications products that are transforming the way businesses communicate and collaborate.
• Collaboration: Be part of a supportive and dynamic team where your contributions will directly impact the success of the product and the company.
• Growth: Opportunities for personal and professional development in a rapidly growing industry.
• Culture: A positive and inclusive work culture that values creativity, integrity, and innovation.
• Benefits: Competitive salary, health insurance, retirement benefits, and more.

How to Apply:

• If you are a motivated and results-oriented product marketer with a passion for cloud communications, we’d love to hear from you. Apply now by submitting your resume.