Meta Ads & Digital Marketing Specialist (Agency Background Only)

📣 We're Hiring: Meta Ads & Digital Marketing Specialist (Client-Facing | Agency Background Only)

PPC Guru Inc. is looking for a highly experienced Meta Ads & Digital Marketing Specialist with a proven agency background to lead paid campaigns, coordinate influencer marketing, and manage client communications. This is a high-responsibility, high-ownership role for someone who lives and breathes Meta Ads, understands the business side of marketing, and can confidently speak with clients.

🔍 About the Role

You’ll manage Meta Ads for our North American clients, own performance tracking, handle influencer onboarding, and work closely with graphic designers and content teams. The ideal candidate is tech-savvy, client-ready, and deeply experienced in paid Meta campaigns (especially in setting up tracking, pixels, conversions, etc.).

💼 Key Responsibilities

• Plan, manage, and optimize Meta Ads campaigns for brands across North America
• Run performance reports and improve KPIs like ROAS, CPL, CTR, etc.
• Set up Meta Pixels, custom events, and conversion tracking (incl. third-party integrations)
• Join client meetings, handle calls, and present campaign insights confidently
• Identify and onboard influencers, negotiate deals, and coordinate content for Instagram (reels, stories, posts)
• Schedule content and manage Instagram content calendars with the design team
• Conduct competitor and trend analysis to propose new ideas and strategies
• Optimize Google My Business profiles for local SEO and brand visibility

✅ Must-Have Qualifications

• 4–5+ years of Meta Ads experience (agency only)
• Deep understanding of pixels, conversions, events, retargeting & lookalike strategies
• Comfortable handling client meetings and calls directly
• Excellent spoken and written English
• Experience working with influencers & content strategy
• Strong knowledge of Instagram content planning & scheduling tools
• Familiarity with tools like Meta Events Manager, Google Tag Manager, and tracking software

💡 Bonus Skills (Nice to Have)

• Familiarity with Shopify, WordPress, or ClickFunnels
• Understanding of Canadian/U.S. market behavior

🕒 Working Hours

• Full-time | Monday to Friday, 9:00 AM to 6:00 PM EST
• Must be fully available during Canadian business hours

🌎 Location

• Remote