PowerDetails LLC is a leading provider of advanced software solutions designed specifically for law enforcement and public safety agencies. Our platform helps agencies manage off-duty, extra-duty and overtime. We pride ourselves on delivering exceptional service and building strong, lasting relationships with our customer agencies.

Position Overview:

We are seeking a dynamic Content Marketing Specialist to help build out a complete content strategy for demand generation. In this role, you will be responsible for creating compelling, educational content that resonates with law enforcement professionals and decision-makers. You'll help establish our company as a trusted thought leader in the public safety technology space while driving awareness, engagement, and ultimately conversions for our SaaS platform.

Key Responsibilities:

Content Strategy and Creation

Produce engaging multimedia content such as webinar presentations, infographics, and scripts for videos and/or animations
Develop and execute comprehensive content marketing strategies tailored to law enforcement audiences
Create high-quality written content, including blog posts, white papers, case studies, and technical documentation
Collaborate with subject matter experts and customers to develop authentic, authoritative content
Maintain a consistent content calendar aligned with product launches, industry events, and seasonal priorities
Support event marketing efforts with relevant content for trade shows and conferences
Convert thought leadership content ideas from the product marketing team into usable content
Create technical content addressing compliance requirements (e.g. IACLEA)

Audience Development and Engagement

Research and understand the unique challenges, pain points, and decision-making processes of law enforcement agencies
Assist with the development of buyer personas and content mapping for different stakeholders (officers, chiefs, coordinators, financial management, IT departments)

Content Optimization and Performance

Implement SEO best practices to improve organic search visibility for law enforcement-related keywords
Analyze content performance metrics and use data-driven insights to optimize future content
A/B test headlines, formats, and distribution channels to maximize engagement
Collaborate with the sales team to create content that supports the entire buyer's journey

Cross-Functional Collaboration

Partner with the product marketing team to translate technical features into customer-focused benefits
Work closely with the sales team to develop content that addresses common objections and questions

Required Qualifications:

Bachelor's degree in Marketing, Communications, Journalism, or related field
3+ years of content marketing experience in B2B SaaS or technology sectors
Exceptional writing and editing skills with ability to adapt tone for different audiences
Experience with content management systems, marketing automation platforms, and analytics tools
Strong understanding of SEO principles and content optimization techniques
Proficiency in Google Analytics, social media management tools, and basic design software

Preferred Qualifications:

Previous experience creating content for government, public sector, or law enforcement audiences
Knowledge of public safety technology, criminal justice processes, or government procurement
Experience with account-based marketing (ABM) strategies
Familiarity with compliance and security requirements in government software
Experience with HubSpot CRM products
Experience with video production and editing software
Proficient with Adobe Illustrator and other Creative Cloud products

Skills and Competencies

Industry Sensitivity: Understanding of law enforcement culture, terminology, and operational challenges
Research Skills: Ability to quickly learn complex topics and translate technical concepts into accessible content
Project Management: Strong organizational skills with the ability to manage multiple content projects simultaneously
Analytical Mindset: Comfort with data analysis and performance measurement
Adaptability: Flexibility to adjust content strategy based on market feedback and business priorities
Collaboration: Excellent interpersonal skills for working with diverse stakeholders

Why Join PowerDetails?