Marketing Strategist

ABOUT THE ROLE:

• Columbus, OH
• Hybrid
• Full-Time (30+ Hours)
• Direct Hire
• Salary starting at $90k

This role drives strategic planning and go-to-market initiatives, uncovers business opportunities, and crafts project and communication plans. It partners with the Marketing Manager for deployment strategies and collaborates with various teams to ensure successful execution.

ABOUT OUR CLIENT:

• Established and Trusted: With over 85 years of experience, this company provides reliable insurance solutions.
• Diverse Coverage: Offers a wide range of insurance products, including auto, home, business, and life insurance, through a network of independent agents.
• Positive Culture: Known for its supportive and collaborative work environment, where employees are valued and encouraged to grow, making it a great place to build a career.
• Community and Innovation: Committed to community involvement and continuous innovation, ensuring customers receive top-notch service and protection.

DAILY RESPONSIBILITIES:

• Develop holistic marketing strategies with the Marketing Manager.
• Plan, coordinate, and manage go-to-market strategies to completion.
• Lead all phases of the product marketing life cycle, including defining objectives.
• Manage project organization and track progress to ensure timely and budget-friendly completion.
• Collaborate with vendor partners to gather insights for product and program development.
• Prioritize tactical requests with product managers to support business objectives.
• Work with Marketing, Sales, Corporate Communications, Brand, and Product teams to develop programs that generate leads and retain business.
• Implement program components and incorporate consumer digital strategies.
• Develop a strategic performance measurement plan with Marketing Operations.
• Maintain strong communication and relationships to ensure successful execution of project deliverables.
• Ensure marketing programs meet agent, customer, and prospective customer needs.

REQUIRED SKILLS:

• 4+ years of successful marketing experience.
• Bachelor’s degree in Business, Marketing, or related field.
• Proven strategic and creative thinking abilities.
• Strong project management and people management skills.
• Business aptitude and ability to interface with cross-functional teams.
• Analytical, organizational, critical-thinking, and problem-solving skills.
• Efficient and effective multi-tasking abilities.
• Excellent written and verbal communication skills.
• Comfortable communicating with subject matter experts and supporting internal customers.

BONUS SKILLS:

• 1-2 years of insurance industry experience.

ABOUT US

Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.

Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.

Job Number: 8456