Senior Marketing Manager

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Senior Marketing Manager

Location: United States

Workplace Type: Remote

Job Summary

The future is bright for the Porch Group, and we’d love for you to be a part of it as our Senior Marketing Manager.

This role is a strategic and hands-on Senior Marketing Manager post to lead customer acquisition for our direct-to-consumer American Home Protect warranty brand. This role drives driving marketing strategy, optimization, channel expansion and managing agency and vendor partnerships.

What You Will Do As A Senior Marketing Manager

Agency Management and Collaboration

• Full agency management including creative direction, campaign approval and signoffs, adherence to budget, KPI tracking, reporting and relationship ownership.

Strategy Development & Planning

• Establish and report on clear and measurable KPIs for customer acquisition campaigns.

End-to-End Campaign Management

• Develop, plan, and execute multi-channel acquisition campaigns across various platforms including testing and optimization strategies.

Performance Tracking & Analytics

• Use analytics tools (e.g., Google Analytics, CRM platforms, or any marketing automation tools) to track campaign performance and customer acquisition metrics.

Customer Insights

• Analyze data to identify trends, behaviors, and pain points in customer journeys, and apply insights to optimize acquisition strategies.

Reporting & Stakeholder Communication

• Provide regular reports on the effectiveness of campaigns to stakeholders, highlighting successes, areas for improvement, and recommendations for future strategies.

Sales & Operations Alignment

• Collaborate with sales and operations teams to ensure seamless customer acquisition and post-sale experience.

Budget Planning & Allocation

• Own the customer acquisition budget and allocate resources effectively across various channels and initiatives to maximize results.

Cost Optimization

• Regularly assess the performance of each acquisition channel and adjust spend allocation to achieve the most cost-effective outcomes.

What You Will Bring As A Senior Marketing Manager

• Bachelor’s degree required or equivalent experience
• 7+ years of experience in marketing, with a strong emphasis on direct mail and customer acquisition.
• Managing multi-channel campaigns (digital, direct mail, social, etc.)
• Optimizing customer acquisition strategies using data-driven insights
• Budget ownership and cost optimization
• Agency and vendor management
• CRM platforms
• Marketing automation tools
• Analytics platforms (e.g., Tableau)
• A/B testing and performance marketing tools.

_The application window for this position is anticipated to close in 2 weeks (10 business days) from November 17, 2025. Please know this may change based on business and interviewing needs.

__At this time, Porch Group does not consider applicants from the following states or jurisdictions for Remote positions: Alaska, Delaware, Hawaii, Iowa, Maine, Mississippi, Montana, New Hampshire, West Virginia, or the District of Columbia.

_What You Will Get As A Porch Group Team Member

Pay Range*: $110,300.00 - $147,000.00

• Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location.

Additionally, you will be eligible to receive long-term incentive awards, subject to program guidelines and approvals.

Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.

• Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose.
• Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.
• We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
• We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits. We also offer Voluntary Life and AD&D plans.
• Both traditional and Roth 401(k) plans are available with a discretionary employer match.
• Supportlinc is part of our employer paid wellbeing program and provides employees and their families access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.
• LifeBalance is a free resource to employees and their families for year-round discounts on things like gym memberships, travel, appliances, movies, pet insurance and more.
• Our wellness programs include flexible paid vacation, company-paid holidays of typically nine per year, paid sick time, paid parental leave, identity theft program, travel assistance, and fitness and other discounts programs.

What’s next?

Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.

Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.