Head of Design

Dear Future Head of Design,

If you're a designer looking to move into strategy, this isn't for you.

If you're a brand thinker who happens to be great at design, keep reading.

At Porcellia, we've reached a point where brand matters more than better ads or better creatives. Once a business has product-market fit and distribution, the question is no longer "How do we acquire customers?" but "Why should customers choose us?"

About Porcellia

We're a boutique growth marketing agency helping high-potential D2C brands scale. We move fast, think deeply, and believe in building the playbooks of tomorrow, not following yesterday's.

Some of our clients include Gully Labs, The Cinnamon Kitchen, NUUK, NOOE, Varalife, Ajmal, Only What's Needed, Foxtale, and more.

The Role

Title: Head of Design

Reports to: Founder

Manages: Brand Team + Design Team

This is a brand-first role.

Design is the medium through which brand strategy comes to life—not the end goal.

You'll shape how brands are positioned, perceived, and scaled while leading both strategy and creative execution.

What You'll Do

• Lead brand strategy, positioning, and visual direction.

• Translate business goals into brand systems and creative decisions.

• Mentor and manage the Brand and Design teams.

• Build scalable frameworks, playbooks, and review systems.

• Spend 20–30% of your time designing key brand moments and giving meaningful creative feedback.

What We're Looking For

• 5–8 years of experience in branding and design.
• Strong brand thinking with excellent design fundamentals.
• Experience building brand identities and leading creative teams.
• Ability to balance business thinking, creativity, and execution.
• Someone who builds systems, not bottlenecks.

You'll Thrive Here If

• You think like a brand strategist first and a designer second.
• You enjoy solving business problems through branding.
• You challenge category conventions instead of following them.
• You enjoy mentoring people and building strong creative cultures.
• You're comfortable with ambiguity and fast-moving environments.

You'll Struggle Here If

• You prioritise aesthetics over business outcomes.
• You lead by approvals instead of coaching.
• You need rigid processes before you can perform.
• You prefer maintaining systems rather than building them.

Why This Role Matters

You won't inherit a finished department you'll help build it.

You'll shape how India's emerging D2C brands think about branding while creating the systems, standards, and culture that define Porcellia's Brand function.

Compensation

10 LPA-15 LPA

How to Apply

Send resume, portfolio, and cover letter to: ritesh@porcellia.com, muskaan@porcellia.com, talent@porcellia.com