Growth Marketing Manager

Point C is seeking a Growth Marketing Manager to lead the strategy and execution of marketing initiatives that drive qualified leads, accelerate pipeline, and support the company’s growth goals. This role will own the full marketing funnel—planning and optimizing campaigns across channels to attract, engage, and convert prospects.

As a key member of the marketing team, the Growth Marketing Manager will collaborate closely with sales, operations, and leadership to build and execute performance-driven campaigns. This person will also own and manage HubSpot, leveraging it as a central platform for marketing automation, lead management, reporting, and optimization.

Primary Responsibilities:

• Develop and execute multi-channel marketing campaigns that generate awareness, drive engagement, and convert leads into opportunities
• Build and optimize the marketing funnel with clear strategies for lead generation, nurturing, and conversion
• Own and manage HubSpot as the primary marketing automation and CRM platform—creating workflows, managing lead scoring, building landing pages, and reporting on campaign performance
• Create and manage email campaigns, nurture sequences, and automated journeys tailored to buyer personas
• Analyze and optimize performance across all marketing channels, using data to inform decisions and improve ROI
• Collaborate with sales and account teams to ensure strong alignment between marketing efforts and revenue goals
• Contribute to content strategy and development to support campaigns, including thought leadership, case studies, and product positioning
• Stay current on marketing trends and tools, bringing new ideas to enhance strategy and execution

Minimum Qualifications

• 5+ years of experience in B2B marketing with a focus on demand generation, performance marketing, or growth marketing
• Proven experience building and optimizing marketing funnels and managing cross-channel campaigns
• Hands-on experience with HubSpot (or similar platforms); HubSpot certification is a plus
• Strong analytical skills and experience using data to drive decision-making
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Experience in healthcare, insurance, or highly regulated industries is a plus

Work Environment:

Remote, flexibility with schedule around general business hours. Must have reliable internet and familiarity with digital platforms.

Equal Employment Opportunity

At Point C, we know we are better together. We value, respect, and protect the uniqueness each of us brings. Innovation flourishes by including all voices and makes our business—and our society—stronger. Point C is an equal opportunity employer and we are committed to providing equal opportunity in all of our employment practices, including selection, hiring, performance management, promotion, transfer, compensation, benefits, education, training, social, and recreational activities to all persons regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, genetic information, pregnancy, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, and military and veteran status, or any other protected status protected by local, state or federal law.