Performance Marketing Specialist

We’re a fast-growing jewelry brand looking for a Paid Ads Specialist with proven experience in scaling DTC (Direct-to-Consumer) jewelry brands across Meta, TikTok, Snapchat, and Amazon ad platforms. You will own the end-to-end process of paid media campaigns that drive traffic, conversions, and brand awareness across multiple platforms, helping us grow our revenue and customer base globally.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram), TikTok, Snapchat, and Amazon Ads.
• Develop creative ad strategies tailored for the luxury/fashion/jewelry consumer, with a focus on storytelling, lifestyle visuals, and seasonal promotions.
• Work closely with our design/content team to craft thumb-stopping creatives, including UGC, product carousels, and video ads.
• Use advanced targeting and retargeting techniques to drive high-quality traffic and boost ROAS and AOV.
• Monitor campaign performance, generate reports, and make data-driven decisions to scale winning campaigns and pause underperforming ones.
• Conduct A/B tests on ad copy, creatives, landing pages, and audience segments.
• Manage and scale ad budgets efficiently with a focus on profitability.

Qualifications:

• 3+ years of experience in performance marketing, especially in the fashion, lifestyle, or jewelry industry.
• Deep understanding of DTC funnels, buyer psychology, and eCommerce trends.
• Hands-on experience managing paid ads across Meta, TikTok, Snapchat, and Amazon PPC.
• Strong analytical skills using platforms like Google Analytics, Meta Ads Manager, Amazon Seller Central, etc.
• Proven success in scaling campaigns to 5–6 figures monthly ad spend.
• Ability to work with creative teams to develop UGC-style and premium-looking ads.

Preferred Skills:

• Experience in the jewelry or luxury eCommerce sector.
• Knowledge of Shopify, Klaviyo, and product landing page optimization.
• Strong visual eye for premium content and design.
• Familiarity with influencer/UGC coordination.