Marketing Manager - SMB Growth & Strategy

Overview

PocketSuite is hiring a Marketing Manager to lead our SMB growth strategy—connecting the dots across channels, campaigns, and partnerships to drive measurable customer acquisition and expansion.

This role is designed for someone who understands how to market to SMB service businesses—fast-moving, ROI-driven customers who expect clarity, speed, and value.

You will own the strategy, systems, and performance of marketing. You’ll partner closely with our Content Marketing Manager, who leads content creation and execution.

What You’ll Own
1. Marketing Strategy & Channel Leadership (SMB Focus)

• Drive PocketSuite’s SMB marketing strategy across channels
• Identify highest-impact acquisition and engagement channels for SMB audiences
• Align messaging and campaigns to the needs of service-based small businesses
• Translate company goals into clear marketing plans and priorities
• Act as the central connector across marketing, partnerships, sales, and support

2. Marketing Systems & Performance (HubSpot)

• Own and administer HubSpot CRM as the core marketing engine
• Build and optimize lifecycle workflows, segmentation, and reporting
• Establish clear attribution and performance tracking across campaigns
• Turn marketing into a measurable, repeatable growth function

3. Lifecycle Marketing (Email + SMS)

• Own strategy and execution of email and SMS campaigns
• Design customer journeys across onboarding, engagement, and expansion
• Partner with content to ensure messaging aligns with campaign goals
• Continuously test and optimize for conversion and retention

4. Social Strategy (Leadership, Not Execution)

• Define the overall social strategy, positioning, and content pillars
• Partner with the Content Marketing Manager to execute against that strategy
• Ensure consistency across platforms and alignment with brand and growth goals
• Use social as a lever for both acquisition and engagement—not just presence

5. Events, Webinars & Partnerships

• Own strategy and execution for industry events and trade shows
• Partner with the partnerships team to activate co-marketing opportunities
• Develop and scale webinars and digital engagement programs
• Ensure all initiatives drive measurable pipeline and customer growth

What Success Looks Like

• Clear, focused SMB marketing strategy that drives consistent growth
• HubSpot functioning as a true revenue engine
• Campaigns that convert—not just generate activity
• Social presence that is intentional, not reactive
• Strong alignment between strategy (this role) and execution (content)
• Partnerships and events that produce measurable pipeline

Who You Are

• 4–7+ years in marketing with strong experience in SMB or SMB2B marketing
• Proven experience marketing to small business owners or service professionals
• Deep hands-on experience with HubSpot
• Comfortable owning strategy while staying close to execution
• Strong cross-functional collaborator who can drive alignment
• Results-oriented—you think in terms of pipeline, conversion, and growth