Digital Marketing Manager

Our strong marketing team is looking for a Digital Marketing Manager with experience working in the international B2B market and an avid interest in cutting-edge technologies. The role is focused on implementing digital strategy to drive demand for the company’s products and services and strengthen its brand awareness in the target markets.

At PLVision, you will gain valuable experience launching digital campaigns for a globally recognized, stable IT company with a unique, in-demand technology specialization. You will work in a dynamic environment with open and transparent communication, well-established processes, and a proven approach to marketing that has helped generate new leads and deals effectively. We also encourage you to innovate by offering and implementing your ideas for improvement.

Responsibilities

• Develop, implement, and continuously improve the digital strategy to promote the company's brand and drive demand for the company's services and products.
• Work in close collaboration with the product marketing manager and entire marketing team to design campaigns promoting the launch of new company offerings.
• Collaborate with HR marketing to promote the company's employer brand, events, and open vacancies in the labor market.
• Develop, launch, analyze, and improve online advertising campaigns (PPC, remarketing, social media ads) to reach the goals of brand awareness and lead generation.
• Manage the company's website, ensuring its efficiency and performance.
• Track, analyze, and optimize the company website performance (Google Analytics), define initiatives to increase traffic and conversions. Oversee SEO optimization and lead collaboration with web developers and content writer.
• Gather and analyze data about buyers, competitors, and market conditions to draw both qualitative and quantitative conclusions.
• Manage digital marketing budget allocation and optimize its use.

Qualifications

• Experience working with B2B clients in North American, E.U. and/or Israeli markets
• 4+ years of experience in digital marketing.
• Strong knowledge of Google Ads, Google Analytics, LinkedIn and Facebook Ads.
• Good knowledge of SEO.
• Excellent analytical skills.
• Strong organizational skills and the ability to effectively prioritize tasks.
• Good knowledge of written and spoken English (at least Upper-Intermediate level).
• Ability to quickly understand technical concepts and trends, avid interest in technologies.
• Experience working in the technology industry.