Marketing Specialist

Location: South Africa (Remote)

Reports to: Head of Marketing

Role Overview

We’re looking for a proactive, versatile Marketing Specialist to support the Head of Marketing across all areas of marketing. This is a hands-on role ideal for someone who enjoys switching hats and working in a fast-paced startup.

Responsibilities

• Work closely with the Head of Marketing to plan & execute marketing strategies and campaigns, optimise performance and report on key KPIs.
• Manage email marketing (newsletters, workflows, segmentation) and website content, along with basic SEO best practices.
• Manage social media content, scheduling, posting, engagement, and analytics for Plumm, the CEO, and key Plummsters.
• Create and coordinate content across channels such as copy, visuals, basic designs, and short-form videos.
• Support product marketing through clear messaging, feature explanations, and competitor/market research.
• Assist with lead generation activities, landing pages, forms, and top-of-funnel content.
• Maintain marketing dashboards, reporting, performance tracking, and general marketing operations.
• Coordinate webinars, virtual events, community activities, and influencer outreach.
• Ensure brand consistency across all marketing collateral and maintain up-to-date brand guidelines.
• Manage timelines, workflows, and cross-team coordination to keep marketing projects on track.
• Provide flexible support to the Head of Marketing and wider team across all marketing initiatives.

Qualifications

• 3+ years of marketing experience in a generalist or digital marketing role.
• Strong communication, writing, and creative skills.
• Creative thinker with strong organisational and multitasking abilities.
• Proactive, organised, detail-oriented, and eager to learn.
• Comfortable with social platforms, email tools, analytics, and basic design tools (e.g., Canva).
• Familiar with performance marketing, CRM, SEO/ AEO basics, and reporting dashboards.
• Experience in B2B, HR tech, SaaS, or startups is a plus.

What We Offer

• Competitive salary and opportunities to grow in a fast-scaling company.
• A chance to work across the full marketing spectrum and learn directly from the Head of Marketing.
• A supportive and collaborative work environment.