Senior SEO Specialist

We are Plumber Marketing USA. Helping plumbers thrive since 2012. Did you know that 86% of consumers read reviews for local plumbing businesses? And did you know that consumers spend most when they call from search to make a purchase? On average, consumers spend anywhere from $84 to $4,589 when they convert on a call placed after a search. If you are not yet equipped to properly market your business online, your plumbing business will lose the chance to be recognized in the industry, and in return, you will never be able to compete with the other plumbing businesses out there. Plumber Marketing USA is on a mission to focus on what’s right for your target market, which happens to be what’s right for your business too. We are recognized as one of the experienced digital marketing experts for plumbers. We’ve helped over 100 plumbing companies dominate the market through our proven lead magnet formula. More than just a digital marketing agency for plumbers, we are also experts in helping businesses craft great customer experiences to get customer referrals and gain customer loyalty.

The Role

Job Title: Senior SEO Specialist

Department: SEO

Reports To: SEO Director

Position Overview

As a Senior SEO Specialist, you will be responsible for developing and implementing local SEO strategies that drive traffic, increase rankings, and improve conversions for our clients. You’ll collaborate with content, web development, and the SEO Director to ensure best practices and cutting-edge tactics are in place. This role requires a deep understanding of technical SEO, on-page and off-page optimization, local SEO, and analytics.

Key Responsibilities

• Conduct comprehensive audits of existing clients’ website/SEO performance, and execute on those findings.
• Optimize website structure, metadata, and content to enhance search engine rankings for existing clients.
• Implement and refine local SEO strategies for clients.
• Conduct comprehensive research of new clients’ existing SEO marketing assets (website, backlinks, citations, listing sites, etc.) to inform on their new SEO strategy during onboarding.
• Determine site structure and ideal service pages for new clients based on audits of their existing website structure and performance
• Optimize content written by our copywriters while maintaining consistency in content structure and formatting to enhance user experience and search engine rankings.
• Manage and inform on link-building strategies and outreach initiatives.
• Stay updated on algorithm changes and industry trends to adjust strategies accordingly.

Ideal Profile

Qualifications And Skills

• In-depth Knowledge of on-page SEO best practices, including keyword placement, content formatting, and internal linking.
• Strong skills in content writing, with the ability to make minor to medium changes in content both for search engines and the reader.
• Experience running comprehensive audits, including technical, content performance, site structure, etc.
• Experience managing and optimizing Google Business profiles.
• Experience using Google Search Console, GA4, SEMrush, Screaming Frog, and more to gather data to inform on SEO strategies.
• Strong attention to detail with the ability to follow structured guidelines and implement strategic plans…
• Excellent written and verbal communication skills

Experience

• Minimum 3 years of experience in an SEO specialist or similar role.
• Strong experience in local SEO preferred
• Experience managing a small team preferred
• Experience working for a marketing agency preferred

Working Hours

8:00 am to 5:00 pm Central Standard Time

What's on Offer?

• Strong opportunities to progress your career
• Fantastic work culture
• Flexible working options