Content and Marketing Specialist

Job Purpose:

The Digital Marketing Content Specialist is responsible for driving content and campaign performance across multiple social media platforms. This role includes editing short-form videos, writing high-converting ad copy, designing static ads, managing paid campaigns, and ensuring consistent publishing and performance tracking. The ideal candidate is a highly creative, results-driven self-starter with strong skills in content creation and digital advertising.

Key Responsibilities:

Video Content Creation & Editing:

• Edit short-form video content for Facebook, Instagram, TikTok, YouTube, and LinkedIn using tools like CapCut, Adobe Premiere, or Final Cut.

• Ensure videos are optimized for platform trends and engagement.

Ad Copywriting:

• Write compelling, conversion-driven ad copy for social and paid campaigns.

• Tailor messaging to audience segments and platform behavior.

Graphic Design for Static Ads:

• Create eye-catching static image ads using Canva, Photoshop, or other design tools.

• Maintain consistent brand aesthetics across visuals.

Content Publishing & Scheduling:

• Manage and post content across platforms, ensuring consistency and timeliness.

• Follow a weekly content calendar to align with campaign goals.

Paid Advertising Management:

• Launch, monitor, and optimize ad campaigns on Meta, TikTok, YouTube, and LinkedIn.

• Adjust strategy based on performance data and trends.

CRM & Automation (Go High Level):

• Use Go High Level to manage client campaigns, automations, pipelines, and reporting.

• Maintain up-to-date workflows and lead follow-ups.

Creative Strategy Collaboration:

• Work directly with the agency founder to align creative execution with strategic marketing goals.

• Share input and feedback on campaign direction and performance.

Qualifications and Skills:

• 5+ years of experience in digital marketing and content creation

• Strong video editing skills (CapCut, Adobe Premiere, Final Cut, etc.)

• Demonstrated copywriting ability with a portfolio or writing samples

• Experience with Go High Level and marketing automation tools

• Deep understanding of social media trends and performance marketing

• Excellent time management, attention to detail, and initiative

• Ability to work independently in a fast-paced, remote environment

Bonus Skills:

• Familiarity with Riverside.fm

• Experience designing or editing landing pages (ClickFunnels, Go High Level, etc.

• Background working in marketing agencies or fast-paced creative teams

Remote Work and Equipment Requirements:

• This is a remote position. Candidate must have access to a reliable computer, high-speed internet, webcam, and microphone for virtual meetings.

Working Hours:

• Monday to Friday, 8:00 AM – 5:00 PM Central Standard Time (CST)

Performance Metrics and KPIs:

Content Quality & Consistency:

• Weekly output of engaging, high-quality short-form videos and graphics

Ad Campaign Performance:

• Engagement, click-through, and conversion metrics from paid campaigns

Copywriting Effectiveness:

• Conversion rates and engagement from ad copy performance

Publishing Deadlines:

• Adherence to posting schedules without oversight

CRM & Automation Efficiency:

• Timely follow-ups, workflow accuracy, and client engagement

Creative Initiative:

• Contribution of new content ideas, proactive campaign adjustments, and process improvements