Marketing Specialist

About Us:

Platton Inc. is an international, asset-based supply chain services and solutions company. Our services include air and ocean freight forwarding, customs brokerage, contract logistics, warehousing and distribution, truckload and LTL brokerage, and digital logistics solutions for importers and exporters. We serve clients across various industries with a strong focus on automation, visibility, and client success.

Position Overview:

We are looking for a highly driven and creative Marketing Specialist to lead our global marketing efforts across the freight forwarding and logistics landscape. This is a fully remote position, open to candidates based in India, Brazil, or other international locations.

The ideal candidate brings a strong B2B marketing background—preferably in logistics, SaaS, or international trade—and is passionate about lead generation, branding, and digital growth. You will work closely with leadership, sales, and operations to design and execute impactful marketing campaigns that grow our client base and elevate our brand in target markets like the U.S., China, and India.

Core Objective:

To drive inbound lead generation, strengthen global brand presence, and execute data-driven marketing strategies aligned with business goals.

Key Responsibilities:

• Develop and execute a comprehensive B2B marketing strategy targeting key markets
• Build and optimize lead generation funnels using LinkedIn, email campaigns, Google Ads, and Meta
• Create content such as blog posts, case studies, whitepapers, and landing pages
• Manage social media platforms (LinkedIn, Instagram, YouTube) with consistent brand voice
• Run segmented email campaigns for both client acquisition and retention using tools like Mailchimp, Apollo, or Kommo
• Optimize website SEO and content targeting using tools like Google Analytics and SEMrush
• Ensure consistent visual and messaging branding across all materials and platforms
• Conduct competitive and market research to identify emerging trends and content gaps
• Collaborate with freelancers and agencies for design, advertising, SEO, or PR projects
• Track and report key performance indicators including site traffic, conversion rates, and campaign ROI

Skills & Experience:

• 5+ years of B2B marketing experience, preferably in logistics, SaaS, or related services
• Proven track record of running high-performing lead generation campaigns
• Excellent English copywriting and content creation skills
• Hands-on experience with WordPress, SEO tools, and analytics platforms
• Familiarity with CRMs and marketing automation tools (e.g., HubSpot, Kommo, Mailchimp)
• Strong project management and campaign execution skills
• Bonus: experience in U.S. logistics marketing, Canva or Adobe tools, ChatGPT or AI content tools, or multilingual proficiency (English, Portuguese, Hindi, Mandarin)