Digital Marketing Specialist

About Us

Company Overview: Plastika Kritis S.A. is a leading manufacturer and supplier of plastic products, dedicated to delivering high-quality and sustainable solutions to clients worldwide. With a strong focus on innovation and environmental responsibility, Plastika Kritis S.A. has established itself as a trusted industry leader. We are currently seeking a talented and experienced Digital Marketing Specialist to join our team and contribute to our digital marketing efforts.

About the Job

As a Digital Marketing Specialist at Plastika Kritis, you will play a pivotal role in planning, implementing, and optimizing effective digital marketing strategies. You will work closely with cross-functional teams and directly with clients to understand their business objectives, target audience, and industry landscape. Leveraging your expertise in digital marketing, you will be responsible for driving brand visibility, increasing website traffic, generating leads, and improving overall online presence for Plastika Kritis. The ideal candidate will have a proven track record of managing social medial and digital channels, and of implementing successful digital marketing campaigns.

Responsibilities:

• Manage all social media channels for Plastika Kritis Group, including LinkedIn, Instagram, Facebook, TikTok, and Youtube. Oversee and manage all group websites, blogs and email campaigns.
• Create engaging content independently using design tools for the Group's accounts. Collaborate with external designers, photographers, videographers where needed to enhance content generation for digital platforms.
• Collaborate with Digital Marketing Agencies to develop and execute digital marketing campaigns, and initiatives, including paid ads through Google, Facebook, LinkedIn and TikTok.
• Lead advertorial and influencer marketing campaigns.
• Monitor and optimize all digital marketing channels, focusing on SEO, SEM, website management, email marketing, and display advertising, to drive targeted traffic and conversions.
• Monitor and analyze campaign performance using web analytics tools and provide actionable insights and recommendations.
• Track and report key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts.

Requirements:

• Minimum of 3 years of proven experience in digital marketing, preferably within the manufacturing or industrial sector.
• Experience in video creation and use of TikTok as a content creator.
• Experience in managing social media accounts.
• Extensive experience with digital marketing tools such as: Design (eg Canva), Analytics (Google Analytics), Email Marketing (eg Brevo), Ad Platforms (eg FB Business Manager), SEO (eg SEMRush), CMS (eg Wordpress).
• Able to show a work portfolio.
• Strong analytical skills and ability to interpret data to drive informed decision-making.
• Excellent written and verbal communication skills in English and Greek.
• Detail-oriented with strong organizational and time management skills.

If you are a highly motivated digital marketing professional with a passion for sustainability and are looking to join a dynamic team in the manufacturing industry, we would love to hear from you. Please submit your resume to here and/or on careers@plastikakritis.com.