At PlanSource, a leading cloud-based provider of benefits administration technology and services, we are on a mission to simplify how people choose, use, and manage benefits through cutting-edge, AI-powered experiences. This is an incredible time to launch your career with us!

We are looking for an energetic Product Marketer to be a key contributor to the marketing team. You will ensure that for each product launch, we have a well-founded and tightly coordinated go-to-market (GTM) strategy in place. You’ll work with product management, engineering, sales, customer success, and more. In this role you will develop the positioning, messaging, and go-to-market strategy for products in a way that resonates with our customers. You will collaborate with other departments on product launch and promotion strategy to communicate the value of PlanSource products to internal and external audiences.

Responsibilities

Be the chief advocate and spokesperson of our products by understanding product offerings and competitive differentiation and translate features/functionality into business value.
You’ll own and create buyer personas, use cases, value proposition statements and messaging for new and existing software products.
Collaborate with sales enablement team to develop materials such as: product demos, videos, webinars, collateral, and web content.
Become a deep product expert, capable of conducting demos, focus groups, workshops, and exploratory sales discussions.
Analyze product usage, win-loss data, market research reports, and make actionable recommendations.
Working closely with the Product team, you’ll own the Quarterly Product Release campaigns and promotion activities
Partnering with Learning & Development to create and maintain product documentation.

About You

Necessary Strengths, Skills, and Competencies:

EDUCATION/EXPERIENCE

4+ years of product marketing experience.
BA/BS in business or marketing/communications preferred.
Experience working in the benefits technology or insurance industry.
Ability to set process and build relationships across teams.
Demonstrated success in crafting compelling value propositions.
Proven history of creating effective marketing programs that drive growth.
Excellent writer that reflects established voice and tone guidelines.
Excellent professional communication skills both verbal and written and experience with public speaking.

These competencies are desired but not required:

Experience working with tools such as Pendo, AHA and confluence.

What We Offer

Great benefits package, including a full suite of health benefits, a generous 401(k) Plan, unlimited PTO, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.
An inclusive environment with Employee Resource Groups to join, volunteering days and the ability to donate to organizations of your choice through our recognition platform.
The opportunity to work for a growing, established technology company, but work side-by-side with a small, dynamic team of talented professionals.
Fast-paced environment with big goals and the opportunity to make a big impact.

Top five reasons to come to PlanSource:

#5: Join the Vista Family. In March 2019, Vista Equity Partners acquired PlanSource, marking a new phase of growth. Vista’s portfolio of technology and software companies collectively make up the 4th largest software ecosystem in the world.

#4: PlanSource is highly rated with our customers. Be proud of our sophisticated cloud-based technology that meets the needs of even the most complex benefit programs.

#3: Success is rewarded. With more than just a pat on the back, your success is recognized and rewarded. We take care of our employees in every way we can, with comprehensive benefits, employee recognitions, and a commitment to wellbeing.

#2: You can grow and develop professionally. PlanSource has a great track record of internal promotions within the company and offering development plans and tracks to pursue your personal and professional goals.

#1: Share our values. Be part of a team that values diversity and representation in all levels of the organization. Be part of a team that gives back to local communities and is actively aware of their social and environmental impact.

PlanSource is committed to fostering, cultivating, and preserving a culture of diversity and inclusion. Our employees are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company’s achievement as well.

We celebrate and support our employees’ diversity in age, color, disability, ethnicity, cultural beliefs, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.

NOTE: We will consider a remote employee for approved cities PlanSource can accommodate.

If you’re selected, you’ll receive your offer and be asked to complete a background check. This will include a drug screen, criminal record search and verification of previous employment and/or education.

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