Senior Partner Marketing Manager

Senior Partner Marketing Manager

Plansom

Location: Remote – Europe, USA, UK or the Middle East.

About Plansom

Plansom is an AI software company focused on helping organisations turn business priorities into plans and coordinate execution across people and AI. Our focus is clear ownership, visible progress and measurable business outcomes. We are building a worldwide partner ecosystem, initially prioritising advisory and consulting firms, systems integrators and digital engineering partners. Microsoft is a separate strategic alliance within that ecosystem.

Location and working arrangements

Why join Plansom

As Plansom's first dedicated partner marketer, you will establish the propositions, campaigns and operating approach that future partner marketing will build on. You will work directly with ecosystem leadership and partner marketing counterparts, bringing your experience into decisions about how we attract partners and create joint demand. The opportunity is to build a function and see the commercial effect of your work as relationships develop. Your initial priority is recruitment marketing. Joint programs expand as partners become active. This is a senior individual-contributor position with direct responsibility for both planning and delivery.

Your mission

Own the partner marketing plan, execution and measurement. Set campaign approaches within agreed objectives and approved resources, and recommend where to focus investment. Build repeatable programs that support partner recruitment and generate customer demand with active partners.

Required experience and capabilities

• At least 10 years of experience in enterprise software or cloud technology, including current or previous experience working at Microsoft or directly with Microsoft through its partner ecosystem, with substantial responsibility for partner, alliance or channel marketing.
• Proven ownership of joint go-to-market plans with consulting firms, systems integrators or technology partners, including partner propositions, integrated campaigns and recruitment or activation programs.
• Evidence of measurable commercial results from programs you personally led, including qualified pipeline, opportunity conversion, partner engagement and campaign ROI. Be ready to explain your contribution and attribution approach.
• Experience influencing senior partner and internal stakeholders across marketing, sales, product and field teams, and managing campaign budgets, agencies or suppliers.
• Hands-on experience with CRM reporting and marketing automation, campaign segmentation, lead handoffs and performance optimization. Ability to translate software or cloud capabilities into clear partner messaging.
• Ability to work independently and stay close to execution: personally write materials, launch campaigns and analyze results, while coordinating specialist support when available.

Useful additional experience

Experience of Microsoft's partner ecosystem, including co-sell, partner recruitment and joint marketing programmes, is particularly valuable. Cloud or AI product marketing, international campaigns and partner funding experience are also useful.

Your immediate responsibilities

1. Own a focused marketing plan. Agree priority partner audiences, objectives and a manageable campaign calendar with ecosystem leadership. Define the purpose, audience, owner, resources and intended outcome for each activity. Review progress regularly and adjust the plan using results and partner feedback.

2. Develop partner propositions and a usable toolkit. Explain why advisory firms and systems integrators should work with Plansom. Produce partner overviews, outreach messages, presentation content, FAQs and reusable campaign assets. Reuse company materials where appropriate and validate product claims with the relevant specialists.

3. Execute recruitment marketing campaigns. Run targeted outreach and content campaigns that support partner acquisition. Define an appropriate next step and agree how qualified interest will reach the recruitment owner. Measure responses and conversion, then improve the audience, message or channel based on what works.

4. Run partner communications. Establish a communications schedule that current capacity can support. Gather feedback from recruitment conversations and improve propositions and materials. Keep assets current and accessible, and help colleagues use them consistently. Prioritize useful communications over a high volume of content.

Your responsibilities as partners join

5. Lead the marketing relationship with partners. Act as the day-to-day marketing contact for priority partners. Develop joint propositions and practical marketing plans with their marketing counterparts and Plansom's commercial owners. Agree responsibilities, contributions, approvals and follow-up for each program while PDMs retain commercial relationship ownership.

6. Deliver joint campaigns and customer evidence. Coordinate partner launches, joint content and campaigns around relevant customer problems. Use webinars or events where audience and follow-up justify the effort. Develop joint customer stories and proof points when evidence and permissions are available. Turn effective activity into reusable campaign kits.

Across both phases

7. Manage allocated marketing spend. Plan and track campaign costs, coordinate suppliers where needed and report results against spend. Explore partner marketing funds where programs are available and Plansom is eligible. Follow agreed approval and reporting requirements before committing expenditure or making funding assumptions.

8. Measure contribution and improve conversion. Use CRM reporting and marketing automation to track campaigns, responses and agreed next steps from the start. Agree qualification, handoff and follow-up processes with recruitment owners and Sales. Document marketing-sourced and influenced opportunity contribution with commercial colleagues using consistent attribution definitions.

How you will work

You own partner marketing planning and delivery. Ecosystem leadership, and later PDMs, own partner selection, commercial agreements and the overall commercial relationship. Technical Sales owns demonstrations and technical validation. Sales Enablement owns structured seller training and readiness; you provide marketing content it can reuse. Sales owns customer opportunities. Work with current owners while dedicated roles are recruited, and agree dependencies before committing to external activity.

How success will be assessed

You will be accountable for delivering the agreed marketing plan, usable assets, reliable tracking and disciplined spending. We will assess engagement from target partners, qualified conversations supported, campaign conversion and asset adoption. As partners activate, we will assess joint activity and documented opportunity contribution. Partner activation, pipeline and revenue are shared outcomes with commercial teams. Targets will reflect the starting point, partner readiness and available resources.