CRM and Email Marketing Manager

Job Description

CRM and Email Marketing Manager

Location: Fully remote, but must be local to Los Angeles for occasional onsite visits

Travel: up to 25% of the time

Duration: 12 months; potential to extend or convert

Pay: up to $78.50/hour, DOE

Planet Interactive is seeking a CRM and Email Marketing Manager to join one of our global technology clients. This role will be fully remote and 40 hours a week. The client is only considering candidates in the LA area for occasional onsite visits and is able to frequently travel.

The CRM and Email Marketing Manager will drive the rollout of the Company CRM in the Americas. This individual will develop and execute customer relationship management (CRM) strategies and email marketing campaigns supporting B2C and B2B audiences to drive engagement, retention, and loyalty among consumers and partners. This talented, energetic, intellectually curious marketer will leverage CRM platforms and email marketing tools to deliver targeted and personalized communications that enhance the overall customer experience and maximize customer lifetime value. This individual will drive consistency of the things that matter and be disruptive with everything else. We’re a small team doing big things - so agility and adaptability are key for this creative and highly rewarding role.

CRM And Email Marketing Manager Responsibilities

• Develop and implement comprehensive CRM strategies to effectively manage relationships with B2C and B2B audience segments to maximize engagement, retention, and sales growth.
• Define segmentation criteria and customer personas to tailor communications and marketing efforts based on customer behavior, preferences, and demographics.
• Collaborate with cross-functional teams to integrate CRM initiatives with sales, marketing, and customer service activities.
• Develop dynamic content & email templates that appeal to each customer segment (based on user behavior, demographics, preferences) and drive higher engagement.
• Utilize dynamic content and email personalization techniques to deliver relevant and timely messages to individual customers.
• Develop email marketing calendar, content, and messaging that aligns with business goals and audience segments.
• Work with creative and design team and digital platforms team to develop, execute and optimize B2C & B2B email marketing campaigns to nurture leads, promote products, and drive engagement.
• Continuously optimize email campaigns through A/B testing, automation, and performance analysis
• Provide Global Digital platforms team with regional marketing requirements to ensure CRM systems support the regional organization's needs and objectives, and are integrated with business processes, systems, and workflows.
• Configure CRM systems to capture and track customer data, interactions, and engagement metrics.
• Monitor key performance indicators (KPIs) related to CRM and email marketing initiatives, such as email open rates, click-through rates, conversion rates, and customer retention rates.
• Generate regular reports and dashboards to communicate performance results, trends, and opportunities to stakeholders.

CRM and Email Marketing Manager Qualifications:

• Bachelor’s degree in marketing, business administration, or related field
• 6+ years of experience in CRM management, email marketing, or related roles.
• Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics) and email marketing automation tools (e.g., Mailchimp, Constant Contact, Marketo).
• Knowledge of email marketing best practices, industry trends, and emerging technologies.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel) to track and measure campaign performance.
• Excellent communication skills, with the ability to craft compelling messaging and engage with diverse customer segments.
• Ability to work collaboratively across teams and departments to align CRM and email marketing initiatives with broader business objectives.
• Proven ability to work with virtual teams.
• Ability to effectively handle and prioritize multiple high-pressure tasks.
• Must be fluent in English.
• Willingness to travel (up to 25%)