Digital Marketing Manager

Company Description Pixel Pulse Play is a Canadian technology-enabled entertainment company redefining indoor play for kids, teens, families, and teams. The company creates immersive challenge rooms that combine interactive technology with physical and cognitive activities, encouraging real movement, problem-solving, communication, and teamwork. Players use interactive wristbands, game kiosks, automated score tracking, and digital leaderboards for personalized, measurable experiences that are engaging to repeat. Pixel Pulse Play welcomes family outings, youth groups, schools, sports teams, and corporate events, all focused on helping young people step away from passive screen time and experience gaming in real life.

Role Description The Digital Marketing Manager is a full-time, remote role. Responsible for driving brand awareness and customer acquisition across digital channels. This role plans, executes, and optimizes digital campaigns, including social media, email, paid advertising, and website content to attract families, youth groups, and event organizers to Pixel Pulse Play locations. The Digital Marketing Manager monitors web analytics, tracks campaign performance, and reports on key metrics to improve reach, engagement, and lead conversion. Daily responsibilities include managing social media calendars, coordinating creative assets, optimizing landing pages, overseeing lead-generation funnels, and collaborating with operations and sales teams to align marketing efforts with business goals. The role also involves staying current with industry trends and local market opportunities to support promotional events, partnerships, and seasonal campaigns.

Qualifications

• Strong skills in Digital Marketing and Marketing, with experience developing and executing integrated campaigns.
• Proficiency in SEO, Social Media Marketing, including content planning, community management, and paid social campaigns.
• Ability to use Web Analytics tools to measure performance, interpret data, and optimize digital initiatives.
• Experience in Lead Generation, including funnel design, nurturing tactics, and conversion optimization.
• Excellent written and verbal communication skills and the ability to adapt messaging for different audiences.
• Demonstrated ability to manage multiple projects, meet deadlines, and work effectively in an on-site, collaborative environment.
• Experience with youth-focused, entertainment, sports, or hospitality brands is an asset.
• Post-secondary education in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Familiarity with CRM platforms, email marketing tools, and basic design or content creation tools is beneficial.