Head of Marketing - USA

Head of Marketing - US - Remote - EdTech

Our client is a leading organisation in the edtech sector, dedicated to driving brand growth, customer engagement, and retention through data-driven marketing strategies. With a strong focus on innovation and multi-channel marketing, they are shaping the future of educational resources in the US and Canada.

The Opportunity

• Lead the marketing strategy for the US and Canadian markets, driving acquisition, engagement, and retention.
• Develop and execute full-funnel, multi-channel marketing campaigns to enhance brand awareness and customer loyalty.
• Work in a dynamic, high-impact role that blends data-driven decision-making, audience analytics, and strategic growth initiatives.
• Join a fast-paced, collaborative team focused on delivering measurable business success

Responsibilities

• Develop and implement a data-driven marketing strategy, aligned with brand, growth, and retention goals.
• Analyse the competitive landscape to identify opportunities for differentiation and market expansion.
• Leverage advanced analytics tools to refine audience segmentation and enhance campaign targeting.
• Manage the product lifecycle, optimising marketing strategies to drive adoption and conversions.
• Champion the brand by driving awareness, consideration, and engagement within the education sector.
• Work with product marketing teams to optimise user journeys across digital and offline activations.
• Oversee and evolve the content strategy across digital platforms, ensuring high-quality, data-driven content.
• Develop and execute a social media and influencer marketing strategy to boost engagement and brand credibility.
• Drive CRM strategy to enhance lifecycle management and maximise customer lifetime value.
• Collaborate with growth, partnerships, and product teams to align marketing efforts with broader business objectives.
• Manage marketing budgets, ensuring ROI-focused allocation and performance tracking.

Your Profile

• Minimum 7 years of experience in a marketing leadership role, preferably within the Education or B2C sector.
• In-depth knowledge of the US education market, including curriculum policies and public-sector strategies.
• Proven ability to drive acquisition, retention, and product adoption through data-driven strategies.
• Strong revenue attribution skills, with experience managing marketing spend for clear ROI outcomes.
• Hands-on experience with multi-channel content strategies focused on scalability and engagement.
• Cross-functional leadership experience in agile environments, with a track record of collaboration across product, UX, and marketing.
• Proficiency in scalable marketing tools and automation platforms for content creation and campaign management.

Pivotal is an equal opportunities employer, and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender, sexual orientation, or any other protected status as required by applicable law